Marketing Leaders Must Stay Alert of These Trends That Are Shaping Consumer Culture in 2020
Too late to shop green, rise of the rewatch, morphing money and algorithm hacking are the top consumer trends that will have the largest impact on marketing leaders and their organizations in 2020, according to Gartner’s Consumer Top Trends, 2020. “In 2020, we will see an overarching theme of consumers reconsidering consumerism — the constant acquiring […]
After their successful #KeepLivingCoral campaign, White Rabbit Budapest now is addressing the problem of air pollution.
In 2019 it was Pantone’s Colour of the year, the Living Coral that inspired WWF and their creative agency White Rabbit Budapest to come up with a campaign to raise awereness of endangered corals. Last week Pantone introduced the Classic Blue as their colour for 2020. According to Leatrice Eiseman, executive director of the Pantone Colour Institute, Classic Blue is “a boundless blue […]
Effectiveness Agency System1 has released its annual Christmas Ad Top 10, from the industry’s most comprehensive testing program. The company tested over 70 different campaigns over the last month to find out which brand – big or small – made the most effective Christmas ad of 2019. System1’s benchmarking tool Ad Ratings predicts long- and […]
Starcom’s report ‘Brexit: Let’s Get Ready’ explores how different sectors have been affected by Brexit
With the uncertainty around Brexit still ongoing, Starcom has written a report with insights from The Telegraph, The Guardian and Twitter, looking at various industry sectors and investigating how Brexit has and will affect businesses. The report, ‘Brexit: Let’s Get Ready’, draws on some of the brightest minds in media, award winning journalists and the […]
Leading holiday park operator Away Resorts has appointed Zone as their lead web design and build agency. The review was run through Creativebrief. Founded in 2009, Away Resorts operates six leading resorts in the UK including Whitecliff Bay in the Isle of Wight and Sandy Balls in The New Forest. In May 2019, they were […]
Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. “The holidays are a time for us to reflect on how fortunate we are to live in abundance – however, it’s also an opportunity […]
Fjord Trends 2020 highlights seven emerging trends expected to shape the business of experience
Following an unprecedented streak of fast-paced growth and profitability, businesses are beginning to feel the need for deep soul searching. As a new decade approaches, they must look inwards for a total re-examination of their purpose and place in the world, says a new report by Accenture (NYSE: ACN). Now in its 13th year, Fjord Trends 2020 takes its annual […]
Mother London’s first TV campaign for Thinkbox breaks on 12 December
Thinkbox, the marketing body for TV advertising, is back on TV with a new campaign from creative agency Mother London, directed by Benji Weinstein of Smuggler. The new ad – Thinkbox’s sixth TV campaign – shows the transformative effect TV advertising has on a business. Only this is not your average business; it’s the Tooth […]
British bike share Beryl has today announced that it will offer free rides to voters heading to polling stations for the general election on Thursday 12th November. Beryl currently operates in the City of London, Hereford, Bournemouth and Poole. The complimentary rides are being sponsored by Beryl to encourage riders in their public schemes to […]
MediaCom North and Channel 4 aim to help Save the Children raise millions of pounds
MANCHESTER head quartered MediaCom North and Channel 4 created an exclusive entire ad break takeover to raise awareness of Save the Children’s eighth annual Christmas Jumper Day, which takes place this Friday 13th December. The unique ad break, hosted by Myleene Klass and Dom Joly, featured adverts by M&S, John Lewis & Partners and Waitrose & Partners, Moonpig, Smyths Toys […]
