Experience12 reveal habits of MCM London Comic Con attendees
New research reveals that TV has fallen even further from favour with just 34% of MCM Comic Con attendees saying it’s their preferred viewing device, a 13% decrease since May, with both tablets and consoles increasing their share of interest. Pop Culture Marketing agency Experience12 polled 1,008 fans at the MCM London Comic Con convention, […]
Jellyfish, a digital partner to some of the world’s leading brands, is continuing its global expansion following investment from French group Fimalac, which is owned by Marc Ladreit de Lacharrière. The deal will see data-driven specialist Tradelab (part of Fimalac Group), a leading programmatic buyer in Europe and a web analytics and optimisation expert, integrated into […]
Intended to welcome all gamers into the world of PlayStation®4, this new global campaign features some of the most loved game characters side-by-side with players in the real world. A casual coffee is interrupted by Monster Hunter World’s Palico passing by, then players run quickly into battle towards an encroaching Rathalos. The start of a […]
Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses […]
Zalando, Europe’s leading online platform for fashion and lifestyle, brings what matters to the forefront of its Christmas campaign – created by Mother and directed by Sam Hibbard at Somesuch. A heart-warming campaign celebrates the values of togetherness, like spending time with friends and family, sharing, caring, giving and spreading joy… things that never go […]
Williams Murray Hamm (WMH), the brand innovation, design & strategy agency, is behind the new identity for the international The FAB Awards program, which recognises the best in creative work for food, beverage and restaurant brands in over 60 countries. FAB awarded WMH the brief without a pitch and asked the agency to create a […]
Very.co.uk, the online retailer owned by Shop Direct, is launching its 2019 Christmas brand campaign on 1st November, with a new TV commercial that enourages customers to “Get more out of giving” this Christmas. Created by St. Luke’s, the campaign features TV, digital, print, OOH and social media activity, including the 40-second ‘Pass The Parcel’ brand […]
Manchester-based film and creative content company, The Gate, was hired by creative agency, Brandon, to help reveal a new look for the UK’s number one Italian cooking brand, Napolina (www.napolina.co.uk). Brandon was tasked with bringing Napolina’s brand messaging “For the love of Italian food” to life through a 30 second TV commercial. The Gate produced […]
Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever to create a new range identity and pack designs for male grooming brand AXE (LYNX in the UK). Tapping into the growing trend of naturally inspired products, the AXE brand team collaborated with global strategic design partner PB, […]
The much-loved Argos catalogue takes centre stage in the retailer’s highly anticipated 2019 Christmas advertising campaign, launching tonight to millions of viewers across the UK. The new TV advertisement is expected to be the first blockbuster Christmas advert from a major British retailer this year, and it celebrates the iconic and long-standing tradition of circling your most-wanted […]