Grisaille, the two-part mixed reality (MR) painting experience created by experimental artist Teek Mach, will be performed during the 2019 Sundance Film Festival. The piece is included among the New Frontier section, Sundance Film Festival’s curated collection of media works from creators pushing artistic innovation across new mediums that include VR, AR, MR and AI. […]
Leading influencer marketing platform, ZINE, has launched a new accountability tool, Verified Reach, which will improve transparency in influencer marketing leading to more accountable Instagram campaigns. Verified Reach is powered by real-time data from Instagram. It provides influencers and brands with the unique views of a post (the number of people reached) and the total […]
Livia’s, formerly known as Livia’s Kitchen, has undergone a major brand refresh – now repositioned to rival the mainstream biscuit and confectionery players, the rebrand responds to growing consumer desire for better-for-you indulgences. After a credentials and chemistry meeting, the sweet treat business chose to partner with Family (and friends) (F&f) to develop their new […]
This Sunday (27th January) marks the 74th anniversary of the liberation of Auschwitz, Holocaust Memorial Day in the UK. However, little more than 70 years later, two-thirds of the world’s population don’t know the Holocaust happened – or they deny it; and this proportion only goes up when it comes to younger, more connected generations. […]
Auto Trader, the UK’s largest marketplace for new and used cars, will be giving away 20,000 items of free reflective outdoor jackets, back pack covers and dog-leads for consumers who want to be more visible during the winter months. As part of a campaign called #SwearToChange, Auto Trader wants recipients of the free merchandise to […]
PS260, a leading post-production and editorial company behind some of the industry’s most award-winning commercials and films, announced that it has hired a new Executive Producer in its Los Angeles office, Megan Dahlman, a seasoned EP with over 20 years experience in the commercial advertising industry. “We’re beyond excited to welcome Megan to the team here in LA as she brings with her […]
Steve Morrisey isn’t a first timer when it comes to starting businesses in the IT Recruitment space, in-fact som3 will mark his third, having previously launched, built and successfully sold two companies. This drive and passion has now been ploughed into his third and latest company, and he chose the team at Ultimate to bring […]
Leading London-based international branding and interior design agency I-AM have worked closely with Clydesdale and Yorkshire Bank’s digital banking service ‘B’ to design B-Works in Manchester. B-Works – which opened on Monday 14 January – is a three-storey retail and SME lending space on the busy Market Street in the heart of the city unlike […]
DW Fitness First, one of the largest privately owned health and fitness providers in the world, announces its exciting new partnership with Reebok and MTV by launching a nationwide activation. Developed with the help of media brokering agency, Electric Glue, the Influencer-led activation aims to showcase the SS19 Reebok collections and engage key female audiences […]
A new campaign for the NHS launches this week, created by M&C Saatchi, and putting a blend of empathy and humour at the heart of the message for the first time. The campaign, which is hoped to get millions more people using the service, comes as colder weather moves into the UK which could put […]