“Co-Create the Future” at ADFEST 2014!

“Co-Create the Future” at ADFEST 2014!

ADFEST unveils its 2014 theme, “Co-Create the Future”, to reflect how marketing communications in today’s world is no longer yours alone as interaction and communication between businesses and consumers are more diverse and transparent than ever. ADFEST 2014 will be held from Thursday 6th – Saturday 8th March 2014 at the Royal Cliff Hotels Group, […]

Kemistry works up London Evening Standard TV brand

Kemistry works up London Evening Standard TV brand

Kemistry is developing the branding for London Live, a TV channel operated by the London Evening Standard which is set to launch next year. Kemistry says it is aiming to give up-and-coming graphic artists a platform to show their work within the identity, with the branding allowing a different artist each year to show their […]

HMV revamps digital presence with mobile app launch

HMV revamps digital presence with mobile app launch

HMV is revamping its online music strategy as it launches a new digital music store and smartphone app that aims to convince shoppers of the worth of owning music rather than streaming it as it continues its recovery after being bought out of administration earlier this year. The app, which is available for iPhone and […]

Jose Cuervo commences with next phase of ‘Who’s In?’ campaign

Jose Cuervo commences with next phase of ‘Who’s In?’ campaign

Jose Cuervo has furthered its international, multi-platform ‘Who’s In?’ campaign with the launch of the #PartyAnimals ‘Howl’ app. Built on the FourSquare API, Howl marks Jose Cuervo’s first foray into product design. The app uses in-app SMS functionality to allow users to create virtual ‘packs’ of friends and, once out for a night out, broadcast […]

In Google Earth Ad, Man Is Tearfully Reunited With His Long-Lost Family

In Google Earth Ad, Man Is Tearfully Reunited With His Long-Lost Family

This advertisement cleverly underlies the touching story of Saroo Brierley, a man who finds his family after more than 25 years of separation, with the remarkable technology of Google Earth. Brierley was born in India, but unfortunate circumstances caused him to become stranded on board a runaway train. He was adopted by an Australian family […]

Nike revamps FuelBand to capture more data

Nike revamps FuelBand to capture more data

Nike has redesigned the look and capabilities of its FuelBand fitness tracker as part of a flurry of tech-based initiatives being prepped to capture more consumer data and secure its share of the nascent wearable tech arena. The FuelBand SE is aesthetically similar to its predecessor, but will come in Pink, Green and Orange when […]

Now TV launches box with ‘this is now’ campaign

Now TV launches box with ‘this is now’ campaign

Now TV, the internet TV service from BSkyB, is launching an animated campaign for its new TV box  October 16, as the boxes go on sale in shops for the first time. The campaign, created by WCRS with media planning and buying from MediaCom, features the strapline “That was then. This is Now TV” and […]