A new collaboration between L’Oréal Paris and Karl Lagerfeld – pays homage to the iconic designer – with the launch of a makeup collection, Karl Lagerfeld X L’Oréal Paris. Feminine and chic with a singularly “rock n’ roll” edge, the launch campaign by McCann Paris, unites the brand’s DNA with the DNA of the visionary designer. Known […]
90% of 18 to 20-year-olds believe that brands have a responsibility to tackle climate change in some way, according to a new research study from Havas Media Group. The study, entitled Coming of Age, uncovers insights into the two million young people who have become eligible to vote since the EU referendum in June 2016. […]
A new digital ad campaign from Macmillan Cancer Support designed to highlight the threat to the future of cancer care in the UK kicked off nationwide on October 23. #SaveOurSupport is the first piece of work for the charity from Wax/On, who won the business following a competitive pitch earlier this year, in a process […]
Leading travel media brand, Lonely Planet, and Ford Motor have joined forces to celebrate the debut of the all-new 2020 Ford Explorer. In a three-month, multi-platform collaboration beginning late-October 2019, Lonely Planet will feature a series of custom travel content, created specifically for this partnership, across its online ecosystem and will also launch large-scale out-of-home […]
Bathstore, the specialist bathroom retailer, has appointed Atomic London as its creative agency. Acquired by Homebase in July this year, the home improvement retailer plans to open Bathstore concessions within its own stores over the next 18 months as well as retaining a number of standalone stores across the UK. “We’re looking forward to working […]
The VIA Agency, an award-winning full-service advertising and marketing agency based in Portland, has announced that they have been selected by the John F. Kennedy Library Foundation as creative partners for 2020. VIA won the business in a competitive pitch and will begin pushing out creative work in early spring 2020. Led by VIA’s new […]
Launched in mid-2019, the Canadian Credit Union Association’s brand campaign – “You First, Banking Second” – established and legitimised a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions – highlighting what Canadians look for in a banking partner, and how credit unions deliver value […]
In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of […]
In recent years Kia has taken major steps forward when it comes to the quality and design of their cars. Winning various reliability tests and design prizes worldwide. But, research showed the consumer could not really tell what Kia stood for as a brand. The ambition of the Kia is limitless and the power of innovation tremendous, […]
New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). However, younger audiences in the UK are […]