BikeExchange is one of the world’s largest online bike marketplace. ‘Where The World Rides’ via Saatchi & Saatchi Melbourne is its first global brand campaign, unifying the business across ten markets around the world. The campaign, which was directed by Sweetshop’s Alexander Brown, highlights the passion of cyclists from all over the world and how […]
The Big Issue are working with a group of leading fund managers led by Aberdeen Standard Investments (ASI) and independent agency AML Group to launch The Big Exchange, a revolutionary mobile-first impact investment platform that will help everyone do better with their savings, while doing good for society and the planet. Change in the way the […]
Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. A golden feast for all the senses, the PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering […]
Tug, an international Digital Performance Marketing Agency, announced the opening of their German office in Berlin. With this new expansion, Tug is continuing to aggressively expand both the business and the teams globally and has made a significant number of senior hires in 2018. With the opening of the German office, Tug will be providing […]
On Wednesday 21st November, Creativebrief launched a new platform which digitises pitch process management for brands. Supplementing its ongoing person-to-person offering, Creativebrief’s reinvention of brand pitch management comes with expert online guidance, advice, alternative approaches and an unrivalled breadth of agency selection. The new platform will provide direction to brands seeking a fresher and more […]
The world’s largest aquarium brand, SEA LIFE, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage visitors across 22 of its locations worldwide. Two themes are covered by the activations designed to drive brand engagement and inspire visitors to support SEA LIFE’s mission of celebrating aquatic […]
To promote its relationship with UberEATS, McDonald’s releases two new 60-second spots which take a look at the real reasons we end up getting take out. Created by Leo Burnett London and directed by Tony Barry at Knucklehead, ‘Passing Ships’ and ‘Play Date’ subvert the fast food advertising genre to feature two very real-life, […]
When buying a new car the sound system isn’t always top of mind. To change that Swedish creative agency Stendahls, set up a test drive out of the ordinary, and took 4,500 drivers on a sound adventure through one of the world’s most vibrant cities – Madrid. The co-branded test-drive activity by Volvo Cars and […]
Creative agency BBD Perfect Storm has developed a new global brand platform for Etihad Airways, the national airline of the UAE, which is designed to empower guests to make their own choices and to travel on their terms. The inspiration behind the campaign was taken from the late Sheikh Zayed bin Sultan Al Nahyan, the […]
The test drive took place in a secure area at an airport in the Bernese Oberland. Michael Fehr, who is almost blind and had never previously sat behind the wheel of a car, accelerated the BMW 8 Series Coupé to speeds of up to 180 km/h. This extraordinary journey was made into a film, […]