Head & Shoulders enables you to be ‘Scalp Brave’

Head & Shoulders enables you to be ‘Scalp Brave’

Head & Shoulders and Saatchi & Saatchi London have unveiled their latest campaign: ‘Scalp Brave’. The campaign aims to empower people to be bold, brave and celebrate the confidence that Head & Shoulders gives. The campaign represents a move away from previous campaigns, with the central idea revealing a different perspective on what a healthy […]

Bevy appoints Made in Chelsea’s Jamie Laing and Alex Mytton as brand ambassadors

Bevy is proud to announce the signing of Made in Chelsea stars Jamie Laing and Alex Mytton as Brand Ambassadors for the disruptive alcohol and convenience delivery app. In their official role for Bevy, the stars will be making appearances at company events, helping market the brand through a myriad of exciting and experiential stunts and promotions, and may even be […]

Ogilvy & Aardman shake up the traditional laundry product demo with ‘Monster Stains’ content platform for Persil

Ogilvy & Aardman shake up the traditional laundry product demo with ‘Monster Stains’ content platform for Persil

Ogilvy, in collaboration with Oscar-winning studio Aardman, has redefined the product demo for Unilever’s laundry brand Persil. Children and adults alike were treated to a first-of-its-kind animation entitled ‘Monster Stains’, when it launched in cinemas and online this week. To demonstrate Persil’s stain removal power, Ogilvy came up with the innovative idea of creating a […]

British Museum brings Renaissance treasures into the 21st century with its new permanent digital interactive exhibit

British Museum brings Renaissance treasures into the 21st century with its new permanent digital interactive exhibit

The British Museum has launched a permanent interactive digital exhibit to bring its Renaissance treasures to life for visitors to its newly developed Waddesdon Bequest collection and Enlightenment galleries. AllofUs created the bespoke interactive digital display and designed it to sympathetically fit with the historical features of the galleries. The display allows the visitors to […]

Copa90 collaborates with Facebook on the Facebook Football Awards

Copa90 collaborates with Facebook on the Facebook Football Awards

Copa90 is teaming up with Facebook on 2016’s Facebook Football Awards. As part of the partnership, Copa90 has created animated video promos to run worldwide. The annual Facebook Football Awards, which first launched in the UK last year, gives football fans the chance to vote for the season’s top performers. This year, the awards have […]

Karmarama launches Army Reserve Recruitment Campaign in Next Phase of ‘Become a Better You’

Karmarama launches Army Reserve Recruitment Campaign in Next Phase of ‘Become a Better You’

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/The_Army_reserves.mp4[/KGVID] Creative agency Karmarama recently launched the latest campaign Army’s Reserve, as part of the ‘Become a Better You’ creative platform. The Reserve work includes an online film directed by Peter King of Outsider, supported by national radio, VOD, digital display and data-driven eCRM & social content. Building on the success of 2016’s Regulars […]

Telegraph Hill appointed by Picturehouse Entertainment and Altitude Film Distribution to lead digital marketing of new US horror Green Room

Telegraph Hill appointed by Picturehouse Entertainment and Altitude Film Distribution to lead digital marketing of new US horror Green Room

Audience first advertising agency Telegraph Hill has been appointed by UK film distributors Picturehouse Entertainment and Altitude Film Distribution to create a fully-immersive digital campaign for the UK release of Green Room, starring Patrick Stewart. Telegraph Hill has used its audience insights around tension and fear to develop a content campaign with a central microsite […]

Native advertising trends: Mobile-only triples in size and programmatic hits the ground running

Native advertising trends: Mobile-only triples in size and programmatic hits the ground running

New research has shown the immediate impact of the OpenRTB 2.3 programmatic standard on the native advertising market. During 2015 around one in six native campaigns (15%) were already being run programmatically. The study carried out by native advertising platform Adyoulike, analysing 1.3 billion in-feed native ads run in the UK throughout 2015, is the […]

Elmwood switches the light on for SSE customers

Elmwood switches the light on for SSE customers

A radical new bill design for SSE by global brand design consultancy Elmwood, has been welcomed by an array of consumer groups and could pave the way for the industry on better bill communication. Customer experience has been the driving force behind the new concept, bringing the essence of current regulations around energy billing to […]