Toyota Fortuner takes viewers to the ‘Valley of Reflections’ in new ad

Toyota Fortuner takes viewers to the ‘Valley of Reflections’ in new ad

A new campaign comprising of television, cinema, rugby big screens, print, outdoor and radio elements will be launching the Toyota Fortuner’s enhanced specifications, particularly the new – and highly desirable – black interior and its improved multi-function information display. Positioning the Fortuner with the phrase ‘Freedom is beautiful’, the campaign also showcases the vehicle’s impressive […]

Wes Anderson creates Castello Cavalcanti for Prada

Wes Anderson creates Castello Cavalcanti for Prada

Wes Anderson is a guy who loves his vintage fashion and the affection appears to be mutual. Prada has partnered with Anderson to create a branded short called Castello Cavalcanti about a brash race car driver played, of course, by Jason Schwartzman. In the tale set in 1955 Italy, Schwartzman is unsurprisingly funny as the […]

Jean-Claude Van Damme does the splits between two Volvo Trucks in latest ad for ‘Stunt’ campaign

Jean-Claude Van Damme does the splits between two Volvo Trucks in latest ad for ‘Stunt’ campaign

Jean-Claude Van Damme has starred in Volvo’s latest ad for its ‘Stunt’ campaign, performing the splits in between two moving FM trucks. Titled ‘The Epic Split’, the ad follows on from other viral hits from the campaign, which has this year seen a Volvo truck out manoeuvre bulls through a Spanish town, Claes Nilsson (president […]

Bupa turns to ‘conversational and irreverent’ tone for first global campaign

Bupa turns to ‘conversational and irreverent’ tone for first global campaign

Bupa is launching its first global marketing campaign as it adopts a more “conversational” tone and seeks to get its Ground Miles walking app into “as many hands as possible”. The digital marketing campaign featuring an “overblown American stereotype” called Chad Stryder is being supported by a global seeding strategy in order to support the […]

BT Sport launches new TV ad

BT Sport launches new TV ad

BT Sport is launched a new TV advertising campaign with creative that shifts from focusing on the channels’ presenter lineup and brand ambassadors to highlighting the passion fans feel for live sport. The ad, which aired November 12, still features presenter Jake Humphrey but sees him exiting the studio and walking through a pub, barbershop […]

Puma Inspires the Love of Running in Japan

Puma Inspires the Love of Running in Japan

Puma Running wanted to inspire runners by putting joy in everyday running, so they approached Beacon/ Leo Burnett Tokyo. Other sports brands look to running technology to provide data, to track distances as well as times and even advise on form to athletes. But, for those runners who are not athletes, who simply enjoy the […]