ITV Creates Feature Length Commercial to mark Queen’s 90th Birthday

To mark the Queen’s birthday, ITV has announced it has developed and created a unique feature-length commercial which will air in The Queen’s 90th Birthday Celebration programme, hosted by Ant and Dec. Partnering with 11 high profile brands, the ad break takeover will be broadcast during ITV’s two and a half hour live show spectacular […]

Why Leicester City is not the only winner in its Premier League success

With Leicester City snagging the Premier League trophy, there will undoubtedly be a short-term increase in revenue for the club. Estimates by sports data and marketing firm Repucom show that Leicester City are set for a potential £150m boost for winning the Premier League title, consisting of Premier League prize money, Champions League participation cash […]

Mars global CMO Bruce McColl departs as focus turns to connectivity

Mars, Incorporated are looking to address shifts in retail, eCommerce and consumer shopping with a new global marketing approach, following the retirement of long-standing CMO Bruce McColl. Chief customer officer Andrew Clarke has been promoted to the newly created role of chief marketing and customer officer, while chief marketing officer McColl will retire from the […]

Spykar collaborate with Scarecrow to prank India’s youth with ‘Blue Film Festival’

Spykar collaborate with Scarecrow to prank India’s youth with ‘Blue Film Festival’

When Indian clothing company Spykar uploaded a mysterious trailer to YouTube entitled ‘Blue Film Festival’, featuring semi-naked models, a bed covered in underwear and salacious scenes rendered indecipherable by pixels, it immediately made waves online, with #BlueFilmFestival swiftly becoming the number one Twitter trend in India. When put in its cultural context this is hardly surprising – […]

Mila make Frozen Fish come to life in Supermarket prank

Mila make Frozen Fish come to life in Supermarket prank

Through today’s technology, frozen fish can actually be better quality than “fresh fish.” New processes in the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and nutritional benefits – compared to fish sold at “fresh markets,” which often has a week […]

Head & Shoulders enables you to be ‘Scalp Brave’

Head & Shoulders enables you to be ‘Scalp Brave’

Head & Shoulders and Saatchi & Saatchi London have unveiled their latest campaign: ‘Scalp Brave’. The campaign aims to empower people to be bold, brave and celebrate the confidence that Head & Shoulders gives. The campaign represents a move away from previous campaigns, with the central idea revealing a different perspective on what a healthy […]

Bevy appoints Made in Chelsea’s Jamie Laing and Alex Mytton as brand ambassadors

Bevy is proud to announce the signing of Made in Chelsea stars Jamie Laing and Alex Mytton as Brand Ambassadors for the disruptive alcohol and convenience delivery app. In their official role for Bevy, the stars will be making appearances at company events, helping market the brand through a myriad of exciting and experiential stunts and promotions, and may even be […]

Ogilvy & Aardman shake up the traditional laundry product demo with ‘Monster Stains’ content platform for Persil

Ogilvy & Aardman shake up the traditional laundry product demo with ‘Monster Stains’ content platform for Persil

Ogilvy, in collaboration with Oscar-winning studio Aardman, has redefined the product demo for Unilever’s laundry brand Persil. Children and adults alike were treated to a first-of-its-kind animation entitled ‘Monster Stains’, when it launched in cinemas and online this week. To demonstrate Persil’s stain removal power, Ogilvy came up with the innovative idea of creating a […]

British Museum brings Renaissance treasures into the 21st century with its new permanent digital interactive exhibit

British Museum brings Renaissance treasures into the 21st century with its new permanent digital interactive exhibit

The British Museum has launched a permanent interactive digital exhibit to bring its Renaissance treasures to life for visitors to its newly developed Waddesdon Bequest collection and Enlightenment galleries. AllofUs created the bespoke interactive digital display and designed it to sympathetically fit with the historical features of the galleries. The display allows the visitors to […]