Red Brick Road & Suzuki Launch SX4 S-Cross

Red Brick Road & Suzuki Launch SX4 S-Cross

The Red Brick Road have developed a new campaign to launch Suzuki’s new crossover four wheel drive – the SX4 S-Cross.   The fully integrated campaign features TV, radio, outdoor, press, digital, social media, POS, dealer marketing, CRM and brochures. The idea builds on the ‘Have to Have It’ thought that launched a repositioning of the […]

EA Sports launches campaign using geo-targeted match-day advertising for Fifa 14

EA Sports launches campaign using geo-targeted match-day advertising for Fifa 14

EA Sports has struck a partnership with mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans within stadium range on match days. The campaign will enable targeted banner advertising for the new Fifa 14 game on iOS and Android devices running location-enabled apps. It works by using […]

Space Brings Fright Nights to Life for Thorpe Park

Space Brings Fright Nights to Life for Thorpe Park

Space has been working with Thorpe Park – home to some of the world’s finest coasters – to help bring the its annual Halloween event Fright Nights to life through  refreshed branding and communications creative. Thorpe Park guests will experience a horror movie takeover this Halloween as the Park and leading global film producer Lionsgate UK present […]

New Audi ad pits man against machine

New Audi ad pits man against machine

A new advert for the Audi RS 6 Avant sees the car involved in a paintball battle dubbed ‘The Duel – Man vs Machine’. The video, produced by viral marketing specialists Rubber Republic, sees racing driver and James Bond stuntman Ben Collins – who also served as The Stig on Top Gear until 2010 – […]

JWT NY’s Embarrassing Moments for Kleenex

JWT NY’s Embarrassing Moments for Kleenex

JWT New York has launched a new TV spot for Kleenex that highlights the unfortunate consequences of not having a Kleenex tissue on hand. Without a Kleenex, unequipped victims are forced into shameful behaviour – like wiping their hands on the family dog to shaking their boss’s hand after sneezing. The situations that unfold throughout […]

Nicolites launches Swaptober campaign to coincide with Stoptober month

Nicolites launches Swaptober campaign to coincide with Stoptober month

E-cigarette brand Nicolites has launched a month-long ‘Swaptober’ advertising campaign designed to encourage smokers to swap tobacco for e-cigs. The campaign cost just under £500,000 and will feature on more than 1,000 billboards throughout the UK as well as advertising space at London’s Euston train station and Waterloo Station. Nikhil Nathwani, managing director, said: “Our […]

Actors Don Scary Masks For A Halloween-Inspired Anti-Smoking Campaign

Actors Don Scary Masks For A Halloween-Inspired Anti-Smoking Campaign

As the British National Health Service’s anti-smoking month, “Stoptober”, coincided with Halloween, HealthExpress decided to get spooky with its anti-smoking campaign. To reach out to the 10 million smokers in the UK, actors donned terrifying masks that show the detrimental effects of smoking and the physical damage smokers do to themselves if they continued to […]