NABS’ #RideAdland challenge returns in October

NABS’ #RideAdland challenge returns in October

NABS has thrown down the gauntlet to the media and advertising industry with 2017’s #RideAdland, which revs up on 5th October 2017. The second year of the industry cycle challenge sees a total of 30 teams competing in the cross-industry tournament – the 50km Fun Race and 130km Epic Race – across a virtual London […]

ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native

ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native

ADYOULIKE, a leading in-feed native advertising platform, has announced an expanded collaboration with The Trade Desk, a global technology platform for buyers of advertising, to deliver in-feed native videos programmatically across the ADYOULIKE publisher portfolio. This expanded integration builds upon the existing OpenRTB 2.3 with The Trade Desk and ADYOULIKE which was announced in October 2016. […]

Taboola joins with third party data providers to allow brands to better target campaigns

Taboola joins with third party data providers to allow brands to better target campaigns

Taboola, a leading content discovery platform, launched “Taboola Data Marketplace”, a transparent marketplace that gives advertisers access to third party consumer data from the world’s leading data providers within the Taboola platform. Oracle Data Cloud, Neustar, Acxiom and Bombora are among the first data providers to partner with Taboola. Marking another step in advanced audience targeting, […]

Ragged Edge creates an innovative brand for Zego, a new kind of insurance company

Ragged Edge creates an innovative brand for Zego, a new kind of insurance company

Integrated branding agency Ragged Edge has delivered an innovative brand positioning for insurance company Zego, brought to life through a new logo, visual identity and tone of voice. The brand sets out to redefine how people think about insurance, providing flexible by-the-hour cover for the gig economy. Go freely Max Ottignon, Co-Founder, Ragged Edge, says: […]

JD Williams encourages women to live a colourful life with new ad campaign

JD Williams encourages women to live a colourful life with new ad campaign

Online retailer JD Williams has unveiled its new-look brand with a multi-million pound advertising campaign. The multi-channel campaign includes a 60 second and 30 second TV advert featuring an extensive range of autumn fashion, accessories, home ware and beauty products. The ad campaign is part of a wider rebrand to JD Williams The Lifestore, which […]

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. The new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients. Created around the objective of delivering a fresh, ‘best in class’ presence which showcases Carter Jonas’ expansive product offering, […]

Rock Hound creates ‘2 Wheels vs Gravity’ in record time for Shell ADVANCE

Rock Hound creates ‘2 Wheels vs Gravity’ in record time for Shell ADVANCE

Smoke & Mirrors’ content agency Rock Hound have created Shell ADVANCE’s latest spot, ‘2 Wheels vs Gravity’. Echoing the drama of the spot, Rock Hound completed the project in the record time of just 12 hours. Rock Hound, Producer, James McLaughlin says: “Shell ADVANCE, ‘2 Wheels Vs Gravity’ began with a clear vision, a contest […]

AKQA Unveils New Swedish Studio, Designed for Client Co-Location

AKQA Unveils New Swedish Studio, Designed for Client Co-Location

Ideas and innovation company AKQA opens the doors to its first studio in Scandinavia. Specifically designed for client co-location the 50-person, 1100 square meter open floor plan studio serves international clients including Volvo Cars. A striking renovation of an old shipbuilding warehouse, the space is situated dockside along the Gothia River in Lindholmen, Gothenburg’s emerging […]