Unsuspecting commuters were given a stunning show on November 20, as a sensational acrobatic duo showed off their gymnastic flair and flexibility in several commuter hotspots in Central London and on the Underground. The team of elite gymnasts wow-ed passers-by as they showed off their skills in a variety of athletic and daring moves. […]
AXE (LYNX in the UK) introduces a new gifting range with a holistic 2D and 3D packaging design by London-based AXE brand guardians, PB Creative. In the build up to the festive period, AXE’s parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability. PB […]
Domino’s, one of the UK’s best loved pizza, has launched its new Cheeseburger pizza. With a campaign aptly named ‘The Official food of WTF!’, VCCP has created a series of social films, which explore the sensory experience enjoyed as you dive into Domino’s newest pizza creation. The films feature a split screen; in the bottom […]
New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels. Bright Sparks: How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what […]
Wyndham Hotels & Resorts, the world’s largest hotel franchisor and leading provider of hotel management services, with more than 9,000 hotels and 20 iconic hotel brands, unveiled an exciting new direction for the Ramada Encore by Wyndham brand globally. Recognising that today’s traveller has more choice than ever before, at the heart of this new […]
Once again, Screwfix donated the services of its large Contact Centre in Yeovil, Somerset to support the much-loved BBC Children in Need appeal on 16th November 2018. Hundreds of employees from across Screwfix volunteered their own time, to help take calls from people across the UK, during what was a busy, fun filled night. Volunteers […]
Disruptive new fintech start-up Rainchq, has officially launched to the general public and is a new concept in financial services, designed exclusively for women. The company aims to tackle the gender investing gap by promoting greater financial inclusion. All rainchq customers will receive access to financial education and events as well as an introduction to […]
The Macallan, the world’s most precious single malt, is launching its first ever global advertising campaign across television, cinema and digital channels. In the USA, the campaign rolls out nationally across digital and social. The focus of the campaign, a 90-second hero film titled “Make The Call”, launched on Monday November 19, 2018. Focusing on […]
The&Partnership London and Lexus will next week unveil ‘Driven By Intuition’ – the world’s first advert written by an AI and shot by an Oscar-winning director, Kevin Macdonald, for the new Lexus ES. Following on from the success of campaigns like The&Partnership’s 2015 Lexus Hoverboard Project, ‘Driven By Intuition’ aims to highlight Lexus’ credentials as […]
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]