Premium car manufacturer, Volvo Car UK, has appointed Midlands agency, WPR, to handle its regional media communications following a five-way pitch earlier in 2018. WPR, the Midlands’ largest PR agency by revenue, will be tasked with creating and tailoring content, and securing local and regional media coverage to drive consumers to Volvo’s 100-strong UK retailer […]
Huda Beauty, the cult beauty brand of makeup artist and Instagram entrepreneur Huda Kattan, has signed DeVries Global to manage its UK and Ireland press office for the brand’s cosmetics and fragrance ventures following two separate competitive pitches. Co-founded by Kattan in 2013 alongside her sisters Mona and Alya, the Dubai-based business is valued in […]
Insider is the Evening Standard’s new digital platform reaching high net worth individuals in the UK and North America, focused on quality lifestyle content. Launching November 15, it gives readers unparalleled access to the ultra-lux world. Content is centred on high profile celebrities, influencers, style, young royals and those ‘insiders’ in-the-know in society. This dynamic […]
Kahlua, the Mexican coffee rum spirit brand owned by Pernod Ricard, has appointed Droga5 London to its global advertising account. Droga5 London has been briefed to create a global campaign based on new brand positioning. The campaign will begin in spring 2019, running in key markets including the UK, US, Canada and Australia. There will […]
During the São Paulo International Motor Show, Mercedes-Benz went beyond the automotive portfolio and announced the creation of a band for smartwatches. Devised by F/Nazca Saatchi & Saatchi (the agency that services the automaker through the Publicis Emil operation), the strategy integrates the efforts of the Mercedes-AMG brand and uses the automobile’s strength and […]
A new online survey by YouGov of 2,024 British shoppers gives online retailers plenty to think about just as their busiest period of the year approaches. Commissioned by post-purchase communication experts parcelLab, the study reveals that although 49% of people now do at least half their Christmas shopping online, 44% say the experience is worse […]
Conflicts are one of the leading causes of hunger affecting millions of people around the world. Six out of ten undernourished people live in regions impacted by conflict. Hunger itself is often used as a weapon of war against civilians. Bombing markets, blocking access to roads, poisoning wells, destroying farming lands… these are some of […]
Air China, the Chinese airline and global aviation leader announces the launch of the ‘Land Your Dream’ campaign, which has been designed to inspire Brits to make their dreams a reality with Air China. This new global creative platform is the latest step in Air China’s commitment to helping people land their dreams by […]
Parcelforce Worldwide, one of the UK’s leading providers of express parcel delivery services worldwide, has revealed its Christmas advert for 2018. The advert follows the story of a young girl getting a Christmas gift to her grandma in Florida, with the help of Parcelforce Worldwide. It highlights the importance of knowing the last posting […]
From November 14, hundreds of thousands of passengers using the arrivals walkway at Heathrow Terminal 2 will be told of the steps Heathrow Express has taken to promote sustainability, thanks to an innovative, new poster campaign by brand purpose consultancy, Given London. Featuring individual, but strategically unified artworks, the 36-metre long posters mark the 20th anniversary of […]