Creative agency CapeRock has developed the visual identity of Veronica to unify its multiple channels. In a highly competitive media landscape, a strong brand positioning is more important than ever. In the case of Veronica, different brand channels were communicating with their own look and target group: Veronica TV, Radio Veronica and Veronica Magazine. CapeRock […]
KFC is the UK’s chicken champion. Whilst the nation may get distracted with other poultry on the upcoming big day (the 25th December, if you needed reminding), KFC uses the festive period to remind the Great British Public that chicken is on offer for the other 364 days of the year. Turkey can have […]
Direct Line, together with Saatchi & Saatchi London, has launched online bumper and social films promoting its DrivePlus black box insurance initiative. The two edits playfully show the scenarios of a boastful young driver and a worried parent interacting. In both cases, as the two characters argue, the camera pans out to reveal that they […]
At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]
Christmas has started at Bouygues Telecom who are once again marking the arrival of the festive season with a heartwarming Xmas-advert. The loving father in this little film is a man with some groovy moves… We get to follow him and his son as the years go pass and the kid goes from being a […]
Spirit Entertainment and HMV have launched a content push to promote the release of the new John Bishop DVD, Winging It – Live. The initiative was created in partnership with content and partnerships agency Jump, with media planning and buying by Target Media, both part of Havas Group Media. Working with Bishop himself, as well […]
On Armistice Day, Truant wanted to connect young people with the realities of war by reimagining original letters from the trenches as text messages. Real diary entries from soldiers that fought in the trenches in the First World War were turned into SMS messages for the Texts from the Trenches project. These will be displayed […]
Tug, the global Digital Performance Marketing Agency, announced the acquisition of Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies. Following on from Tug Australia’s rapid growth in 2018, and complimenting their performance and media pedigree, Fourteen Digital now provides an integrated agency […]
The Ozone Project, an audience platform formed by some of the UK’s largest newsbrands, announced the appointment of Craig Tuck as Managing Director for its commercial division, Ozone Audience. Craig will be responsible for positioning the platform as a compelling, market leading proposition for agencies and brands in the UK to reach premium audiences in […]
Forensiq by Impact, a full-funnel ad fraud protection solution, announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web). Additionally, the accreditation marks compliance with the sophisticated invalid traffic provisions (which […]