Liverpool ONE recently appointed Media Agency Group (MAG), to deliver ‘through-the-line’ marketing brand engagement, (after winning a competitive pitch) and they have subsequently successfully delivered summer and student campaigns to drive consumer footfall and support centre performance. The MediaCityUK based agency used its expertise to create a cohesive campaign using a blend of digital and […]
Investis, a leading digital communications company, announced the rebrand of its organization to Investis Digital. The new brand identity and positioning highlights the evolution of the company following its acquisition and successful integration of ZOG Digital. Founded in 2000, Investis first developed deep expertise in investor relations before expanding its capabilities to include corporate, digital […]
Cowan, the independent international design agency, is growing fast in Australia, with a new office opening in Sydney, a fast-expanding team, and a new client in Sanofi, the French pharmaceutical giant. Cowan relaunched in Australia in August, responding to growing client demand for regionally-based brand design. The Cowan Australia team works with Cowan offices in […]
Walmart Canada announced that it has hired Cossette as its integrated agency of record. The announcement follows a recently concluded account review and extensive competitive process. Cossette will deliver world-class creative and impactful communications strategies and assume full-range marketing responsibilities to promote Walmart’s omni-channel retail leadership and corporate responsibility as the company prepares to […]
A recent study has found that every day, the average person is said to scroll around 2km worth of content – yes, TWO kilometers. That means our thumbs smash a 10k every week. I’m part of a generation that remembers what life was like before the internet and yet now, I can’t really imagine life […]
You haven’t seen it until you see it in VR. With Oculus Go, old favourites feel new again, and there’s more immersive content every day, from blockbuster movies and shows to the latest sporting events. Now the Facebook-owned company is launching a new campaign, where a few familiar faces rediscover their passion for movies, see […]
Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon. Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – […]
Shutterstock, a leading global technology company offering a creative platform for high-quality assets, tools and services, announced the results of a research study, conducted by Censuswide, of marketers and their use of diverse imagery in their marketing campaigns. Promisingly, the findings show that 74% of U.K. marketers have been impacted by the ASA Gender Stereotyping Ban […]
UK-based, global home swapping company Love Home Swap is this week launching its first referral marketing programme powered by Mention Me. Love Home Swap, set up in 2011 in the UK, is a members-only home exchange company with an international reach. For an annual fee, the platform allows homeowners to exchange their homes with other […]
Honeywell a leader in Connected Building technologies, announces a public awareness campaign to educate people about the importance and benefits of a ‘Healthy Sleep’ with its Brand Ambassador and Bollywood Actor Kareena Kapoor Khan. The campaign has been conceptualised by The Womb. Out of the top 10 most polluted cities in the world, nine […]