Mind and MEC launch #TakeOffTheTape social campaign with celebrity backing

Mind and MEC launch #TakeOffTheTape social campaign with celebrity backing

Mind, the mental health charity, and Media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as #TakeOffTheTape has already seen TV presenters, actors, models, sports men and women from across the […]

Elmwood’s Lyndal Kearney: Let’s hear it for women!

Elmwood’s Lyndal Kearney: Let’s hear it for women!

It’s encouraging, albeit stunningly late in the day, to see brands starting to recognise women as individuals and speak to them accordingly. For the past two years, leading UK-based trend consultancy, The Future Laboratory, has written about the rising trend of the Athena Woman. They reference this as “the female century”; where more women than […]

Team One & Lexus Launch ABC’s First Ever Scripted VR Broadcast Experience

Team One & Lexus Launch ABC’s First Ever Scripted VR Broadcast Experience

ABC is launching its first scripted virtual reality experience to coincide with the much-anticipated midseason premiere of its hit drama “Quantico,” which aired on March 6. Scripted by show writers, and in partnership with Lexus, the experience enables fans to delve “in world” with the show, assuming the role of a new recruit on a […]

The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day

The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day

The Scotsman will undergo a one day re-branding to mark International Women’s Day on March 8. The Johnston Press-owned publication announced that it will be re-named ‘The Scotswoman’ and will feature an editorial mix which “celebrates as well as analyses the social, economic, cultural and political achievement of women.” The content for the special edition […]

Nissan creates self-parking chair to appease tidy Japanese office workers

Nissan creates self-parking chair to appease tidy Japanese office workers

Nissan has used its ‘Intelligent Parking’ technology to solve an everyday issue; tidying away chairs in the office. Alongside its agency TBWA\Hakuhodo, Nissan has built ‘Intelligent Parking Chairs’ that can sense where they are through four ceiling cameras and move back into their original position via a 360-degree motorised roller system. The technology in the […]

MEC Launches Evolution Apprenticeship Programme

MEC Launches Evolution Apprenticeship Programme

MEC is launching Evolution, an innovative apprenticeship programme that will provide a formal qualification and life-changing career opportunities to entry-level talent. This new, market leading 12-month programme, created in partnership with Creative Pioneers Apprenticeships, is available to anyone with GCSE Maths and English Grade C and above. The apprentices will be placed in entry level […]