Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published September 24. Over this period, total spending will increase from US$86bn to US$109bn on paid search, and from US$48bn to US$76bn on social media. Paid […]
Truant’s latest campaign for Simply Business, ‘You name it, we insure it’, features real businesses from around the UK with amusing, memorable names – often incorporating puns on well known celebrities. The campaign showcases the diverse range of small businesses and self-employed people who are covered by Simply Business’ insurance products – giving the […]
Area 23 and Great Guns launch a powerful documentary, ‘Never Again, 6:20’, which highlights the Parkland shooting and the activism it has inspired. The film is 6-minutes and 20-seconds long – the same amount of time in which a lone gunman took the lives of 13 students and four staff members at Marjory Stoneman High […]
Kia Motors has kicked off its role as Official Partner of the UEFA Europa League, as the 2018-19 tournament began September 20. Kia’s three-year sponsorship agreement runs through to the UEFA Europa League final in 2021, and sees the introduction of a series of new programs and initiatives to bring fans closer to the tournament […]
M&C Saatchi Mobile have officially announced they are repositioning. The company will now be known globally as M&C Saatchi Performance. M&C Saatchi Performance is a natural evolution for the agency. M&C Saatchi Mobile launched in 2006, prior to the smartphone revolution, where they were at the forefront of the rise in mobile, winning more than […]
Integrated advertising and marketing agency bigdog, announced that it has been appointed by leading international garden care company, Evergreen Garden Care, to develop communications across their portfolio of brands through key markets in 2019 and beyond. The appointment follows a competitive pitch. bigdog will work with Evergreen Garden Care across market-leading brands like Miracle-Gro, Fertiligène, Substral, and Roundup through markets in Europe and […]
As its 20th anniversary year approaches, Affordable Art Fair has appointed Kallaway to handle the PR for its UK fairs and eCommerce channel, following a competitive four-way pitch. Kallaway’s brief is to increase attendance and sales to the spring and autumn fairs in Battersea as well as Hampstead and Bristol. The remit includes supporting an increase in […]
The Urban Spice Shop specialise in providing high quality, organic herbs and spices to premium restaurants and boutique hotels. The Sri Lankan startup’s aim is to take organic products to the mainstream by inviting people to experiment with different flavours, educating on the unique health benefits of certain herbs and spices, whilst also keeping focus […]
This weekend, Switch Guarantee Guy returns to continue his quest to ensure that all consumers – particularly those who are less financially confident – are aware of the benefits and simplicity of switching bank accounts. Building on a string of successful campaigns that have seen over five million people switch so far, the latest TV […]
On September 21 Domino’s, the UK’s best-loved pizza, has launched the first of a new series of TV spots that continue to cement the brand as “The Official Food of Everything”. In the year since the well-known slogan launched, Domino’s has been the Official Food of Everything from squads and breakups to Valentine’s Day and […]