BTL Brands, the independent branding consultancy, has lifted high-end amplifiers – Engström – to new heights with a brand refresh. The Scandinavian brand needed to turn up the volume on its brand identity, brand messaging, print material, website and social to live up to the products’ premium price tag (up to €0.25m to be exact). With […]
As marketers we draw inspiration from the world around us – whether it’s a place, object or person. This guidance from others is important for us to learn, improve and succeed in the workplace, but what is often overlooked is the role our mental health and wellbeing plays in our career development. A recent survey […]
With over 2,000 appearances in film, Zippo has earned a role in Hollywood as an integral story telling device on the set of many major movies. Countless stars have held a Zippo lighter and the trusty product has made its way into some of the best-known action scenes and suspense-filled plot twists. This June, […]
 Women in the EU earned on average 16% less than men in 2016, according to new data released in March 2018 by Eurostat. Germany reported the widest gap in Western Europe â 22%, ahead of the UK, Italy and France. The subject is not entirely unknown, but it’s still not talked about enough. New Berlin-based […]
Nelsons, one of the world’s leading and Europe’s longest established manufacturer of natural healthcare products, has announced the launch of its newly revamped website, offering a modern look and feel, improved functionality and rich content, created with the user experience firmly in mind. The site, built by Kagool on Sitecore 9, takes full advantage of all […]
Jet2holidays has announced that it will be a brand partner of Love Island, one of the most talked about TV shows in 2017 and eagerly awaited shows in 2018. The announcement makes Jet2holidays the designated official travel partner of Love Island, which starts its fourth series on ITV2 at 9pm on Monday 4th June. 2017’s […]
Shell Middle East starts work with M&C Saatchi to change behaviour in Saudi Arabia, by encouraging men to become the most vocal supporters of women driving, when it becomes legal in the Kingdom in June. Prompted by the overwhelming scepticism demonstrated by many men on social media when the decree was first announced, M&C […]
blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by the blu team with the creation and delivery of the integrated launch, which is scheduled to go live this summer. myblu […]
It seems that rarely a week goes by without a new statistic showing just how low consumer confidence has dropped thanks to Brexit. This isn’t great for brands, but this issue seems fleetingly short term compared to the almost equally prevalent statistics about the fragility of young people. The latest report from the annual UK […]
Barclaycard is looking for a lead creative agency with unparalleled creative capabilities to match the company’s ambition for its brand. Following the completion of a major restructure and the development of a new corporate strategy, Barclaycard has a renewed focus on the power of its brand and communications as a driver of growth for the […]