Kagool release whitepaper for the automotive sector: How digital dealerships overtake the competition

Kagool release whitepaper for the automotive sector: How digital dealerships overtake the competition

Automotive Marketing: How digital dealerships overtake the competition is the newly released whitepaper from digital marketing agency, Kagool. The paper offers a step-by-step guide to some of the current digital challenges the car dealership industry is facing. Like many industries, automotive is seeing the change in consumer behaviour. Those that choose to embrace the shift […]

SDL research confirms millennials want access to technical content before purchasing

SDL research confirms millennials want access to technical content before purchasing

SDL, a leader in global content management, translation and digital experience, launches a report looking at the way millennials want to engage with brands, and the value they place on instant access to technical product-related content throughout the customer buying experience. The SDL report, ‘Making Your Content Connect with the Next Generation,’ found that 41% […]

New Chief Marketing Officer at Confused.com enters race to save drivers money

New Chief Marketing Officer at Confused.com enters race to save drivers money

Confused.com, the first car insurance comparison site, has appointed Sam Day as Chief Marketing Officer (CMO) to drive forward its proposition to save drivers time and money. Sam brings dynamic expertise from his 20-year career delivering profitable marketing and business transformation strategies for motoring and tech giants such as RAC, Microsoft, AA and HSBC. Sam […]

Leading Influencer Marketing Agencies Announce the First Ever Influencer Marketing Trade Association

Leading Influencer Marketing Agencies Announce the First Ever Influencer Marketing Trade Association

A coalition of pioneering influencer marketing agencies, architects of the influencer marketing industry, announced the formation of the Influencer Marketing Association (IMA), designed to represent brands, agencies, networks and influencers. The national trade association will act as the voice of the industry, providing counsel around influencer marketing trends, measurement standards, transparency guidelines, and best practices for marketers […]

Uber campaign for Yellow May shows how mobiles distract drivers – by having a goalkeeper use his

Uber campaign for Yellow May shows how mobiles distract drivers – by having a goalkeeper use his

 During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]

Retail evolution not extinction, says Gekko’s Daniel Todaro

Retail evolution not extinction, says Gekko’s Daniel Todaro

A ‘seamless customer experience’ appears to be the current obsession for retailers – mobile, desktop, in-app – a preoccupation with working out what customers want, even before they do and they’re getting pretty good at it.  But Bricks and Mortar retailers have the added pressure of the in-store customer experience and this is where it’s […]

Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]

Leander Club Celebrates 200-Years with an ‘Early Landed 1990’ Vintage Grand Champagne Cognac Designed by bluemarlin

Leander Club Celebrates 200-Years with an ‘Early Landed 1990’ Vintage Grand Champagne Cognac Designed by bluemarlin

Founded on the Tideway in 1818, Leander Club is recognised the world over for its extraordinary achievements, having won more Olympic medals than any other single sports club in the world. To celebrate its 200th anniversary, Leander Club will be selling a limited quantity of Grande Champagne Vintage Cognac 1990, with packaging designed by strategic […]

Stendahls unveils the world’s most boring billboard for Sioo:x

Stendahls unveils the world’s most boring billboard for Sioo:x

 Swedish creative agency Stendahls, have unveiled the ‘world’s most boring billboard’ for Sioo:x. Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly – which is revolutionary. But twelve years’ worth of protection is almost too good to be true and Stendahls’ mission […]