UK TV Advertising Spend To Decrease In Q2

UK TV Advertising Spend To Decrease In Q2

Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter – a more severe drop in spend than had been expected. According to estimates from media agency buyers, the UK TV market could fall by 2-6 per cent between 1 April and the […]

Volkswagen: #Polowers Twitter Campaign

DDB and Volkswagen Spain created a campaign around an online game called Polowers. They integrated the Twitter API into the Polowers microsite and required users to become followers to play. Every time a player tweeted using the #polowers hashtag, a Polo on the site would advance a few metres. The person to send the last […]

Droga5 Names Team Ahead of London Launch

Droga5 Names Team Ahead of London Launch

Droga5 London will be run by the chief executive, Kevin Dundas, who has been poached from 180 Amsterdam; the executive creative director, Nik Studzinski; and the head of account management, Olivia Legere. Droga5, the much-lauded creative network headquartered in Manhattan, is to open a London office in June, positioned as a European hub for global […]

WPP’s Sorrell Tops Richest In UK Marketing Sector

WPP’s Sorrell Tops Richest In UK Marketing Sector

WPP CEO Martin Sorrell is reportedly the richest person in the UK’s marketing and communications sector, with an estimated worth of $320 million, according to London’s Sunday Times. The publication is printing its annual “Rich List” April 21. Word of Sorrell’s position on the list, first reported by Campaign Live, comes amid ongoing talks between […]

SHOP SCAN SAVE Powers More Savings

SHOP SCAN SAVE Powers More Savings

SHOP SCAN SAVE, the UK’s first free smartphone-based savings club, is changing the way retailers, brands and consumers support and engage with one another. Since the start of 2013, SHOP SCAN SAVE has become increasingly popular, leaping from 35,000 to 70,000 members who are actively saving via the app. In March alone more than 2,500 […]

Magazine Ad Pages Slip, Celeb Titles Hit Hard

Magazine Ad Pages Slip, Celeb Titles Hit Hard

Print advertising is dwindling at consumer magazines. The Publishers Information Bureau released figures showing total magazine ad pages fell 4.9% from 33,673 in the first quarter of 2012 to 32,023 in the first quarter of 2013. Of 213 titles tracked by the PIB, 107 (50%) experienced ad page declines in the first quarter of 2013 […]

In Ad, Car Test Drive Makes An Unbelievable Sexy Turn

To promote its new CLIO car model, vehicle manufacturer Renault took some unsuspecting customers on an unbelievably ‘sexy’ test drive. The drive starts off normally—until the salesman prompts the driver to press the ‘Va Va Voom’ button, which causes the scene in front of car to change—transporting the driver to the streets of Paris. After […]

Volkswagen: Slowmercial For Fast Forwarders

DVRs and delayed viewing have caused a conundrum for the advertising industry – with up to 80% of people who record shows fast forwarding through commercials, how do you get their attention? DDB Brussels has developed, what they call, a new form of advertising: the slowmercial, where the movement is relatively static, so that even […]