Time Out and Transport for London partner to encourage off-peak journeys

Time Out and Transport for London partner to encourage off-peak journeys

Time Out, a leading global media and entertainment brand, has launched a major communications partnership with Transport for London (TfL), London’s strategic transport authority, to inspire Londoners and visitors to take more off-peak journeys and make the most of the city. As part of its wider ‘Wonderful World of Off-Peak’ campaign, TfL and the Time […]

Tourism Ireland promotes world class golf across Ireland with Sky Media

Tourism Ireland promotes world class golf across Ireland with Sky Media

Tourism Ireland has selected Sky Media to promote its latest campaign highlighting world class golf across Ireland. It inspires British golfers to visit Ireland and celebrates the Open returning to Northern Ireland for the first time in 68 years. World-class golfing talent and Sky Sports Golf pundits Paul McGinley and Nick Dougherty feature in branded […]

United Entertainment Group Expands into Asia

United Entertainment Group Expands into Asia

United Entertainment Group (UEG), a global entertainment, sports and lifestyle marketing agency, announced the launch of its first-ever offering in Asia. Industry veteran Toru Fumihara has been hired as the Managing Director of UEG’s new office in Tokyo, which will serve as a hub for the Asian marketplace. UEG is expanding its global footprint into […]

VIGA set to revolutionise insights for financial institutions and management consultancies

VIGA set to revolutionise insights for financial institutions and management consultancies

Global data collection agency,  VIGA, launches a new offering aimed at developing insights for leading financial institutions and management consultancies. Aiming to optimise the way in which leading investors and consultants conduct primary research, VIGA will support a number of key functions across the research and deal lifecycles. These include: operational and commercial due diligence support; […]

Volkswagen identifies the UK’s best roads for GTI Drivers

Volkswagen identifies the UK’s best roads for GTI Drivers

Volkswagen UK has launched a data-driven partnership with crowdsourced navigation app Waze, to identify ‘GTI Superdrives’; the UK’s best driving routes for UK drivers to explore and enjoy over the next two months. The campaign has been developed to promote the Volkswagen GTI range as ‘The People’s Supercar’. In a world of ever-increasing price tags […]

The Open University continues media partnership with Channel 4 launching new wave of ads

The Open University continues media partnership with Channel 4 launching new wave of ads

The Open University (OU) launched a new UK-wide ad-campaign in partnership with Channel 4, created by The Outfit and MediaCom. Making its debut during last night’s episode of comedy chat show The Last Leg the new ads will run until mid-September (16/09). Building on the success of the OU’s first Channel 4 media partnership last […]

Paddy Power Harness Brighton Pride Sponsorship to Launch Premier League Rallying Cry

Paddy Power Harness Brighton Pride Sponsorship to Launch Premier League Rallying Cry

The Premier League is under fire at 2018’s Brighton’s Pride Festival, where its attitude towards homosexuality will be criticised. The protest has been organised by Paddy Power, who are partners of Brighton Pride, which is the country’s biggest LGBTQ event. Details of the exact nature of the activation have been kept under wraps, though the […]