Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method that is out of this world. For over two centuries Jameson’s Master Distillers have shown an almost limitless commitment to creating great tasting whiskey, but their ambition has only ever been held back by one thing – the Earth itself. […]
Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of $132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Chinese Brands rankings. Other noteworthy sectors include education, logistics and technology, all of […]
The median pay gap at Dentsu Aegis Network is just over 14% in favour of men, according to its Gender Pay Gap report out on March 28. The 14.1% gender pay gap is lower than the UK national average of 18.4%. The network aims to have an equal gender split across all levels of its […]
Government pension guidance service Pension Wise is to launch a tongue-in-cheek campaign with comedic companions David Baddiel and Frank Skinner. The campaign, which launches on March 30, brings the comedians together on TV again and aims to get people thinking about pensions with a witty fly-on-the-wall style dialogue. The creative encourages adults over 50 years […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Threats to the digital advertising ecosystem is the focus of the latest report. WARC estimates that $63.4bn was spent on programmatic advertising worldwide last year, but […]
Kellogg’s owned snack brand Pringles is launching a UK-wide digital out-of-home (DOOH) campaign to encourage participation in its Easter on-pack promotion “Take a Bite and Win a Flight”. Players are invited to snap and share a picture of themselves enjoying their favourite Pringles on social media for the chance to win a trip to a […]
The Royal Air Force (RAF), together with RAF charities, have joined forces for the first time to launch RAF100 – the centenary campaign that jointly commemorates the past 100 years of service, and looks forward with confidence and excitement to the future. To mark the anniversary, award-winning branding consultancy Coley Porter Bell has created a […]
In honour of a successful three-year partnership between Procter & Gamble brands, beauty retailer Superdrug and charitable organisation Marie Curie, creative marketing agency DECIDE developed the #FeelSuper campaign. DECIDE was tasked with assessing the current in-store environment in Superdrug and proposing a new visual identity that not only spotlights the key brand ambassadors, Frankie and Marvin, but also fits […]
StylePoints, who provide a new digital loyalty currency that rewards users for opting-in to share their data with brands and publishers they choose and trust, today announced the appointment of LONDON Advertising to spearhead its forthcoming launch. Commenting on the appointment, Andy Kulina, Founder & CEO of StylePoints, said: “We needed an agency that really […]
Creative agency Contrapunto BBDO Madrid, has launched a new film for Amnesty International in Spain. The short “Planet J” uses animation as a resource to talk about the situation of human rights on our planet. The NGO denounces injustice, lack of help to refugees, evictions, discrimination against women, lack of freedom of expression and invites us […]