Mumsnet, the UK’s biggest website for parents, and leading bed specialist, Dreams, have signed a strategic partnership. In an industry first, the two brands will work together to create two mattresses – specially designed by parents, for parents and parents to be – which will be available to purchase in many of the retailer’s 190 […]
Absolut launches a brand new film ‘the vodka with nothing to hide’ to prove just how transparent things are in Åhus, Sweden and features employees totally in the nude. From Absolut Vodka’s CO2 neutral distillation process to their sustainable ethos, viewers are invited on a revealing journey to discover how Absolut not only has […]
Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]
Gourmade is a new ‘frozen from fresh’ ready meal brand about to take frozen foods into the 21st century. Brand owners, Jo and Glenn Devenish, had identified a need for frozen food of exceptional quality and greater variety, that offers guilt-free satisfying meals without the faff. After purchasing a small frozen ready meal company, they […]
Boost, a new dedicated pay-as-you-go (PAYG) energy supplier, introduces Boost Lee, a new character inspired by iconic martial arts legend Bruce Lee, who will star in the brand’s integrated launch campaign created by SNAP LDN. Founded on the belief that people want the freedom to top up their energy when and where they’d like, Boost […]
River Island will stand against societal labels in its new SS18 campaign, created by integrated agency Studio Blvd and produced by sister company JN Production. The ‘Labels Are For Clothes’ ad campaign, runs from February 6th across TV, VOD, out-of-home, press, social and with influencers Daisy Lowe, Chanel Iman and Zack Miko. The campaign seeks […]
McCann Worldgroup announced its continued partnership with Mobile World Congress for the 7th consecutive year. One of the longest-standing partners of the event, McCann Worldgroup is the only major advertising communications agency network to partner with Mobile World Congress since its inception in 1996. Under the theme “Mobile: The Next Element”, Mobile World Congress 2018 […]
Fulfilling the mission of Serviceplan to focus on accelerated globalisation and increased emphasis on the importance of the Chinese market, are the new star players of Serviceplan Greater China – Marcus Ma and Chong Kin – who recently joined the agency, and are already expanding the client roster with some strong work including two World […]
Alex Clark Spirits has partnered with independent, global strategic brand design agency, Bulletproof, to create the brand identity and packaging design for its new premium rye whiskey, Fort Hamilton, locally produced out of Brooklyn, NY. Alex Clark has big ambitions in the spirits category and approached Bulletproof with the opportunity to create a truly distinctive […]
Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]