Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimisation, announced the complete acquisition of Mediarails. The acquisition adds full CRM and marketing automation capabilities to the Impact service offering for the discovery, recruitment and engagement of new digital marketing partners, including influencers. “As the market […]
Ridley Scott returns to advertising to direct his first commercial in over 15 years for the world’s best-selling cognac, Hennessy. Scott partners with Hennessy for a series of groundbreaking commercials for the Hennessy X.O cognac, which will premiere globally in 2019. Complementing the idea that ‘Each drop of Hennessy X.O is an Odyssey’, the director […]
Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community. Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology […]
InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company’s commitment to […]
Established in 1953, Shyam Steel Industries Ltd. – an INR 15 billion worth company is one of the leading primary steel producers in India, manufacturing TMT Rebar and Structural steel. The company’s recent advertising campaigns features their brand Ambassador – Virat Kohli and focuses on its core property that of ‘strength and flexibility’. The company’s […]
Toronto-based brand consultancy and creative boutique LP/AD, announces that it has won the business of biotechnology and consumer products company Folium Labs Inc. The Canadian nutraceutical company has appointed LP/AD to develop the launch of its new cannabis wellness supplement brand, Livli. The partnership will see LP/AD work with mother company Folium Labs Inc. to […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with leading B2B technology marketing agency Chief Nation. The relationship sees Chief Nation deploying the Cyance Nexus predictive marketing platform to deliver pioneering demand generation and account-based marketing (ABM) results to clients across the globe. The Nexus platform tracks the online research […]
Launch specialist agency Five by Five has announced the entire panel for the UK chapter of its Launch Marketing Council. The official line-up of experienced marketers, investors and founders will hold its first roundtable on 12th September at London’s Devonshire Club, discussing launch marketing with the aim of promoting and establishing it as a discipline […]
In a UK media first, luxury fashion brand Victoria Beckham presents content celebrating the designer’s debut London Fashion Week show on Landsec’s spectacular Piccadilly Lights advertising screen this week (September 10-16). The showcase forms the centrepiece of the brand’s 10th anniversary show which celebrates a decade in the fashion business. The digital out of home […]
American Express is announcing the launch of its largest custom content campaign, designed to drive awareness for Pay It Plan It, a first-of-its-kind feature that gives US Credit Card Members more options for how they pay for the things they buy. The campaign leverages a first-ever approach for American Express, prioritizing custom, explainer-style content delivered […]