Shell and a band of international stars have unveiled a unique new music video which spotlights a diverse range of clean energy initiatives across the world. ‘On Top of the World’ features five global music artists – including Oscar-winner Jennifer Hudson and British songstress Pixie Lott – and uses cutting-edge custom animation to help […]
In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the rubbish bin. Engaging with people through a branded mobile trike, the iconic newspaper is showing people that ugly, discoloured or misshapen produce, which is rejected by supermarkets, can still be eaten and tastes […]
Getting home after the office Christmas party can be tough. And getting your key in the door when you’ve had a few can be even harder. Creative agency Soul have come up with the solution. They’ve created ‘Tiddly Popped’ – a fun interactive game that helps people train for the inevitable this festive season. Inspired […]
New research has shown that in a world of digital and social media, TV is still the main medium by which consumers learn about new product launches. Nearly half (44%) of Brits say they first noticed new products when they appeared on television, far above the next-highest chosen options: only 12% who spotted them on […]
Energizer, the UK’s fastest growing battery brand, is back on TV with a new multi-media campaign that focuses on the brand’s credentials in leading innovation and longevity, a key selling point for batteries at Christmas. The TV creative, originally developed by TBWA\Chiat\Day, features the iconic Mr Energizer chased by a swarm of drones. Reinforcing […]
Oscar-winning singer Sam Smith is backing a new report and campaign from the charity War Child UK, aiming to raise awareness and funds to support the mental health and wellbeing of children affected by war – from those who have fled the brutal violence of so-called Islamic State in Iraq, to former child soldiers […]
An intriguing new exhibition, Kimono Roboto brings together sound and motion to present an artistic exploration of the kimono from its early beginnings to present day. Thirteen kimonos will be on display in a circular space. At its centre stands an animatronic robot wearing one ‘hero’ kimono. Around the walls of the exhibition, which was conceived […]
Bungie, Activision, and AKQA announced the launch of the Destiny 2 Ghost Skill for Alexa devices. Bringing to life the ultimate video game sidekick, this announcement is putting gaming at the centre of the smart home, and the first-ever integrated voice companion in a live game experience. AKQA designed a unique, innovative way to enhance […]
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community, according to research from Dialogue, the content agency. This is far higher than the average across all age groups, which was still a creditable […]
Brands are warned they need to think omnichannel if they want to remain on customers’ shopping lists in the future, says packaging solutions company Sun Branding Solutions. While online has been part of our lives for 22 years and in the UK online spend now accounts for 15% of overall retail turnover, around £1billion a […]