Research suggests the advertising and media industries are perpetuating harmful stereotypes because they’re too focused on people living in London. Nearly half (48%) of those living outside London think the advertising/media industry simply doesn’t understand them, while 57% say the industry is too London-centric. In addition, more than half (56%) of non-Londoners feel that ad […]
ADvendio, a Salesforce- built advertising management software for media owners and publishers, has signed a Strategic Partnership Agreement with T-Shape Consulting, a consultancy firm specialising in digital advertising and marketing in the APAC region. T-Shape Consulting will be responsible for growing ADvendio’s footprint in developing and emerging markets in Asia Pacific, assisting publishers’ ad sales […]
Elland-headquartered Vapour Cloud has enlisted the support of marketing automation platform Force24, as the tech firm ploughs on with its next chapter of growth. Vapour recently hit the headlines when the board announced a £10m pot to fund at least two acquisitions before the end of 2018. But with plans to expand to a £12m […]
Wood is pleased to announce the creation of the role of chief marketing & communications officer (CMCO) with the appointment of Paula Murphy, who joined Wood on 6 August. Paula joins Wood from Arcadis where she was global head of marketing & communications and successfully built and led the marketing & communications team and contributed […]
Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]
Sky Bet launches a new content partnership series, produced with Sky Sports and Football Daily. In a seven-figure deal with Sky Media and Diagonal View, the investment is one of the largest brand partnership deals on social media in the UK ever. The live watch-along series, available on Soccer AM’s and Football Daily’s Facebook and […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, published a case study in conjunction with its customer, Kilchoman Distillery Co. Kilchoman, an award-winning producer of single-malt Scotch whisky, was announced as a Thinfilm customer in November 2017 and deployed Thinfilm’s NFC mobile marketing solution soon thereafter. A post-campaign analysis […]
me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the historic British site had been left dormant, so integrated branding agency me&dave was recruited to turn its fortunes around. me&dave was tasked with creating […]
French optician Acuitis is rolling out its new store concept to more than 40 stores in the UK, with design, in-store communication, digital marketing and out-of-home advertising all through retail agency Blackdog. The optician has trialled the concept at its Tottenham Court Road, Milton Keynes and Oxford sites and its success has triggered the need […]
The Moment, a division of The Creative Engagement Group, has created a new film for the BBC Ideas online content platform, in conjunction with the philosopher Angie Hobbs and the Open University. The Moment worked closely with Angie Hobbs, Professor of the Public Understanding of Philosophy at the University of Sheffield, on the creative film. […]