Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant. These findings come from a new research report by Ensighten, a leader in omni-channel data services that helps some of the world’s biggest brands navigate regulatory complexity to […]
William Grant & Sons has extended the global remit of creative agency Space to include its Monkey Shoulder and Drambuie brands. London-based agency, Space, which already works with William Grant & Sons on its Glenfiddich brand, the World’s Most Awarded Single Malt Scotch Whisky, has been handed creative duties on Monkey Shoulder, its iconic blended […]
In what could provide inspiration for our Brexit negotiations, the UK’s Christmas 2017 is set to be a very British affair that is well-organised, joyous, and within our means. Research for leading digital and customer experience (CX) agency Wunderman, conducted by YouGov, asked over 2,000 Britons about the food and drink they plan to buy […]
On September 19th, Mexico was rocked by a 7.1 magnitude earthquake, killing hundreds of people and injuring thousands more. In the wake of the disaster, government relief support didn’t come as urgently as needed so citizens and volunteer emergency workers banded together for rescue and reconstruction efforts. As the nation is their birthplace, Corona Mexico […]
Artisan coffee company Redemption Roasters has unveiled a new brand identity by Here Design. Each batch of Redemption Roasters coffee is prepared by inmates enrolled in a training programme at Aylesbury Young Offenders Institute, which aims to reduce reoffending rates through purposeful activity in an otherwise aimless confinement. Through a partnership with the Ministry of […]
Creative agency Space has developed a new series of films for the Bundesliga, the German Football League, as part of its drive to grow its global fan base. The films, which feature players from clubs competing in this year’s League, include the strapline “Football – As it’s meant to be”. The films will be showcased […]
 Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S†premiered November 28, on NBC during “The Voice†in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot by Saatchi & Saatchi LA, […]
Independent creative agency Recipe has worked with St John Ambulance to create online video content for the first aid charity’s latest awareness campaign. Based around the acronym ‘C.A.R.E.’ [Closest defibrillator. Arrest? Resuscitate. Early defibrillation.], Recipe has created four simple animated videos that inform how you can care for a loved one’s heart in the event […]
Taking advantage of the World AIDS day, Fundación Huésped and Wunderman BA launched a new campaign to enhance awareness and remark that the issue is still active. The campaign called “Living Statistics,” was based on the classic iconography of statistics and the colour related to HIV. In several areas of the city of Buenos Aires, […]
Young & Laramore (Y&L) announced a new campaign for Cat Footwear called “Born from Bulldozers.” The workwear campaign centres on the idea that only Cat Footwear can claim its heritage from giant Caterpillar machines, and the footwear products are just as tough as the machines they’re derived from. The Cat name, with its iconic yellow machines at […]