WE agency invites EMS customers to take risk in new campaign

WE agency invites EMS customers to take risk in new campaign

The Brazilian agency WE launch the campaign “Bengué Relax” to the relaxing muscle spray “Balsamo Bengué,” from EMS brand. The printed ads show situations in different sports that may will cause injuries such as skateboarding, surf, skating and soccer, bringing the concept: is fallowing that you learn. In this way, the campaign encourage people to […]

WONDER London’s survey demystifies real-world brand representation

WONDER London’s survey demystifies real-world brand representation

Independent events specialist WONDER London announced the results of a bespoke survey into marketers understanding of real-world brand representation and realising brand values in the physical world of events. The research, conducted in partnership with polling company Censuswide, saw 250 UK-based, senior level brand marketers’ questioned extensively on everything from their understanding of what the […]

MTV uses AI and creates the average Brazilian politician

MTV uses AI and creates the average Brazilian politician

 A very alarming scenario was the starting point for MTV to launch a digital platform that is helping young Brazilians to understand the importance of their votes, putting them face to face with the politician that represents his or her interests today in Congress. According to a recent survey of Instituto Locomotiva/Ideia Big Data, […]

Football legends line up for surprise five-a-side match for Betfair

Football legends line up for surprise five-a-side match for Betfair

An amateur football team from London were left speechless when legends Rio Ferdinand, Michael Ballack, Michel Salgado and Rivaldo were substituted onto the pitch to play against them during a local five-a-side match. Hidden cameras captured the moment when footballing royalty turned up to hand out a master-class in ‘the beautiful game’. The former international […]

New Balance Football stands out with ‘Make it to Moscow’ campaign

New Balance Football stands out with ‘Make it to Moscow’ campaign

New Balance Football launched their  ‘Make it to Moscow’ campaign, an entertaining docu-series of content uncovering real football culture in four of Russia’s World Cup host cities. We see the world’s biggest game through the lens of real players and real fans in a series of challenges, interviews and games. The series has been created and produced in collaboration with  ZAK, New Balance Football’s global creative agency along […]

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

METRO and Serviceplan turn 11 newborn girls into the youngest entrepreneurs in the world

 METRO conducted the “International Own Business Study” in 10 countries with 10,000 participants in order to gain insights into how to further support independent businesses. The study also showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that […]

Deutsche Welle unveil new on air channel branding by W12 Studios

Deutsche Welle unveil new on air channel branding by W12 Studios

Germany’s international public broadcaster Deutsche Welle (DW) has launched a new on air channel branding kit designed by London based digital design agency W12 Studios Ltd. The toolkit consists of a motion design language and mnemonic, idents, on screen graphic, and social media video treatment. The new brand toolkit uses movement to reveal contrasting story […]