Pets at Home has signed up celebrity farmer, Jimmy Doherty, to front its new advertising campaign, which encourages dog owners to read the labels of their pet’s food in order to make an informed decision. ‘What’s in the recipe?’ sees the TV presenter recreating a cookery style show in a countryside kitchen to demonstrate the […]
Fresh Montgomery, one of the UK’s leading organiser of food, drink & hospitality events has embarked on an acquisition of the Food & Drink Innovation Network (FDIN). A huge development for the UK food & drink industry, this acquisition adds enormous value to food/drink/hospitality categories; creating a ‘vortex’ of industry innovation, through an enhanced FDIN […]
Free The Bid is a non-profit initiative advocating on behalf of women directors for equal opportunities by asking agencies to include a woman director on every triple-bid project, production companies to sign more woman directors, and marketers to seek one woman’s bid on each of their commercial productions. Free The Bid is making a dramatic […]
Fans of competitive baking eagerly awaited the return of the Great British Bake Off (GBBO) on Channel 4 at the end of August. Now in its eighth series, the popular prime-time amateur baking competition is still a hit with viewers, despite the news earlier in the year that it was moving from the BBC to […]
To mark the release of South Park’s new game, The Fractured But Whole, Ubisoft and its agency Buzzman invited the entire world to participate to ‘I am the fart’, the first international fart contest. In ‘The Fractured But Whole’, the player has a super power allowing him to fight his enemies and to travel through time. This […]
7Bone Burger Co, the American-style restaurant that encourages guests to ‘Talk Dirty with Us’ has launched its own click and collect online ordering platform with the support of Preoday. Roll-out of the new platform is initially planned at the restaurant’s Reading branch and customers can order online through the company’s website. Following a successful introduction the team will have the […]
Cambridge Assessment, a department of the University of Cambridge responsible for providing exams and education systems in over 170 countries is rebranding two of its exam boards in collaboration with leading consultancy BrandCap. The two exam boards – Cambridge English Language Assessment and Cambridge International Examinations – are both launching updated brand identities (names, visual […]
L’Oréal Paris presented a unique fashion and beauty runway show on the Champs-Élysées, one of the most famous avenue in the world: an unprecedented event with the support of the City of Paris. This show was an extraordinary opportunity for Parisians to access upcoming beauty trends and also allowed for millions of people across the […]
Cloud communications software and solutions specialist IMImobile, announced findings of its latest ‘Consumer Research Report’, looking at customer service experiences and expectations of 1,000 UK consumers. The research reveals the increasing preference amongst today’s consumers to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams. With 68 per cent […]
PB Creative has designed the packaging for a new limited-edition Lynx range to celebrate its collaboration with world heavyweight boxing champion Anthony Joshua. PB worked with Lynx, Anthony Joshua and his management team to develop an identity that is unmistakably Lynx, communicates the new brand message of inclusivity, and points to the way Anthony Joshua […]