September 11 sees the launch of Uncommon Creative Studio, which has been built with one singular mission. In a world which has reached peak stuff, a world where people wouldn’t care if most brands disappeared tomorrow, Uncommon wants to build brands that people in the real world wish existed. It will do this by working […]
Brand purpose consultancy Given London is set to deliver a new project with Anglian Water following a successful three-way pitch. The new project, which launched on September 9, aims to bring about consumer behaviour change around water usage and test new technologies and innovation being pioneered by the water company in Newmarket – a town […]
With ‘Bayerische Motoren Werke’, Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 – 24 September 2017). The unique new naming and communication branding is true for all upcoming luxury automobiles of the brand, […]
Coffee lovers and whiskey fans can double their bliss with Black Twist – a new Hard Coffee created for the cross-over bar and coffeehouse culture. Coffee and whiskey are two categories growing in popularity among millennials, with cold-brew coffee one of the fastest growing innovations. A rich and complex combination of both these worlds, Black […]
Hyundai, in partnership with INNOCEAN Worldwide, has launched it’s annual campaign for Hope On Wheels, a nonprofit supported by the car manufacturer in honour of National Childhood Cancer Awareness Month. The spot, titled “Our Greatest Feature,” is the next iteration of Hyundai’s “Better Drives Us” mantra. The ad shows a woman driving a Hyundai Sonata […]
Naked Juice is inviting visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products. Naked Juice is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding […]
In a new and unique experiment, Sweden’s state lottery, Lotto, takes Virtual Reality a bit further and are letting people check off their bucket lists and try life as a millionaire. The 5D-experiment, devised by POST Agency Stockholm, King and B-reel Films, allows participants to dive among reefs, throw themselves off cliffs and recharge at the world’s […]
Jack Wills launches its fully integrated AW17 SPORTxLIFE athleisure campaign, in which the British fashion retailer has enlisted a diverse selection of athletes and social influencers to demonstrate the versatility of the new season’s sporting range. To authentically bring the global campaign to life, Jack Wills worked with entertainment marketing agency, ITB, to incorporate unconventional […]
Photographer and filmmaker Gillian Laub of Verbatim, the commercial assignments agency, has directed Cara Delevingne’s new documentary series, part of Puma’s #DoYou campaign to support and empower women through sport. The series of short films sees Cara Delevingne joining forces with Puma and Gillian to tell stories of inspirational women from across the world on […]
Rediffusion Y&R’s latest campaign featuring Bollywood actor, Akshay Kumar, the brand ambassador for Eveready Industries India Limited (EIIL) released in September, 2017. EIIL have always been leaders in innovation and provided products to consumers which are way ahead of its competition. The LED segment too is no exception. With state-of-the-art technology, EIIL are now able […]