Having helped over 425,000 unique small businesses find the right insurance in the UK, Simply Business is planning to launch in the US. After extensive research and exploration with customers, employees and potential customers, the company has totally refreshed its brand identity. A more defined positioning, delivered via a vibrant new identity, colour palette and […]
HSBC has launched a music-focused social media campaign, featuring award winning grime artist Lady Leshurr, to encourage young people in the UK about to start higher education or training to have the confidence to make the most of these formative years and avoid regrets in later life. #ZEROREGRETS aims to encourage students and higher level […]
In house agency specialist OLIVER has launched a specialist healthcare arm offering strategic medical marketing for healthcare brands. The division, called OLIVER Healthcare, is led by newly appointed managing director David Sawyer and customer experience director Andy Horrigan. It will be based between OLIVER’s Manchester and London offices, with an initial remit to provide disease […]
Consumer robotics and artificial intelligence (AI) company Anki, launched Cozmo, their incredible robot companion. Charming and mischievous, Cozmo is a real-life robot like you’ve only seen in movies, designed with fun and friendship in mind. Anki founder Mark Palatucci said that Cozmo “Brings together technology, artificial intelligence, game design and cinematic wonder, Cozmo rewrites the rule […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the availability of its holistic Fraud Protection suite, a new, standard feature of its 360 Degree Growth Marketing Platform. The suite offers the most comprehensive fraud protection on the market against these types of fraud; click injection, click spamming, non-human traffic and incentivized […]
Adblock Plus, one of most popular browser extension for blocking annoying online advertisements with over a billion downloads, announced that Adblock Browser for iOS 2.0 is now available on the App Store for all iOS devices. This is a milestone update for the browser. The Adblock Plus product team has been working for over a year on […]
ICHIBUNS, the new Japanese-inspired dining concept, launch their first restaurant on Wardour Street in the heart of London’s Soho this month. Redefining the “fast casual food industry”, the new restaurant offers an exciting menu to include a selection of Hokkaido-inspired cuisine, the ultimate in luxury Wagyu beef burger, and a selection of exciting cocktails. Spinach […]
Television advertising relies on too many outdated stereotypes and is causing resentment among both men and women, according to a new survey that explores attitudes to gender around the world. In the UK almost half of women surveyed said they resent how women are represented in a lot of advertising, compared to less than a […]
The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped by unemployment to transform their future and believes every young person should have the chance to build the best life they can, no […]
The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has been opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA both for the […]