M&C Saatchi has been appointed by Legal & General Investment Management (LGIM) to lead their first major consumer campaign after a competitive pitch. The brief focuses on engaging the nation, encouraging individuals to invest more and help improve their financial health and security. Commenting, Helena Morrissey, Head of Personal Investing at LGIM said: “We are […]
Kellogg’s is launching its plant-based W.K. Kellogg range with a new campaign that encourages viewers to ‘Be a Force of Nature’. Created by Leo Burnett London, a suite of 20 sec ads will run on TV, online and VOD. The work introduces the new W.K. Kellogg range as a means for consumers to enjoy […]
A.G.Barr is launching a TV campaign to support its Rubicon Spring brand. Created by BMB, the 30-second “Fruity Fling” film will run for six weeks, supported by digital and social media channels. The agency is aiming to build on the success of its original 2016 “Fruity Fling” commercial for Rubicon Spring with a sequel […]
Creative design andbrand strategy agency, Shift, is behind the launch of a new holiday and leisure concept that is set to disrupt the domestic luxury travel market. Beyond Escapes, which opened the doors at its first site in Devon earlier in 2018, launched with a UK investment of £60 million and comprises the very best […]
Tata Trusts appoints Rediffusion Y&R as its strategic advisory and creative services agency. The mandate includes supporting brand and marketing communications of Tata Trusts and its portfolios with strategic and communication planning, messaging development and execution. Since inception in 1892, Tata Trusts, India’s oldest philanthropy, has played a pioneering role in bringing about an enduring […]
Pentland Brands, the name behind some of the world’s best sports, outdoor and fashion labels, has selected MediaCom North to be its media partner. This partnership covers both online and offline media planning and buying for Pentland’s global portfolio of brands, including Speedo, Berghaus, Ellesse and many more. Its products are available across 190 countries […]
Cadbury is launching a brand new campaign by VCCP, to celebrate and drive trial of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer […]
The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]
Relay42, a company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled ‘Cross-channel Personalization: The Heart of Customer-centricity’, found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated […]
Leading sports nutritional brand SCI-MX, future-proofs its brand with a new positioning and design strategy. Its challenges were to stand-out in an increasingly crowded market place and introduce the brand to a new audience. The solution is a bold creative treatment with a triangular graphic, symbolising strength and peak performance, to motivate consumers to achieve […]