Brand & design consultancy Perq Studio has created a brand and identity for Shared Digital, a collaborative team powered by Camden, Haringey and Islington Councils. Shared Digital was established through the merger of the digital services teams of the councils, pooling expertise and resources to spearhead digital innovation. This collaborative approach to digital services is […]
To showcase Georgia-Pacific’s Sparkle paper towels as a brand that celebrates smart and savvy choices, the Sparkle team has partnered with San Francisco-based creative agency, Cutwater, for its new Make the Bright Choice campaign, which encourages consumers to spend less on every day little messes with Sparkle paper towels. While Sparkle has always prided itself […]
Leveraging the power of music to guide viewers through a unique perspective on planet Earth, National Geographic has partnered with multiplatinum, Grammy Award-winning artist, DJ, composer and producer Zedd and Universal Music Group & Brands to create an original composition and performance music video, inspired by the channel’s “ONE STRANGE ROCK” episodic series executive […]
Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]
the mission, the publicly listed marketing services group, has acquired independent agency krow communications. In a deal that values krow at up to £14.5 million over three years, based on performance, the mission will align krow with bigdog, its award-winning integrated agency, to create a strong presence in one London location. krow, which launched in September 2005, […]
Leo Burnett has been appointed by Betfair to be their International Agency of Record following a competitive pitch. Leo Burnett defeated four agencies to win the business. The review was handled in-house. The incumbent agency was Lucky Generals, who were not part of the pitch process. The agency has been briefed to create an over-arching […]
New research from MarkMonitor, a leader in enterprise brand protection, has revealed that almost half (47%) of brands lose sales revenue to counterfeit or pirated goods, with one in three reporting a loss of more than 10%. The research also found that 58% of respondents agree that keeping a brand safe will become increasingly difficult […]
M&C Saatchi Worldwide has acquired creative agency Scarecrow in Mumbai, to strengthen its presence in India. As part of the acquisition, the new entity will be called M&C Saatchi Scarecrow and will continue to be led by its three founders-Manish Bhatt, Raghu Bhatt and Arunava Sengupta. Also, this will be M&C Saatchi’s second office in […]
People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]
American Express unveiled a new global brand platform and marketing campaign that reflects how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The campaign celebrates the new reality that life and business are increasingly interconnected, and the unique role American Express can have in supporting people […]