As the world steps into a new era of climate action, WWF’s Earth Hour is urging its supporters to shine a light on climate action through the most powerful communication tool of our time – social media. On Saturday 19 March 2016 8:30 p.m. local time, the world’s most iconic landmarks will switch off their […]
Virtual reality (VR) may be in its early stages, but internet users are already interested in experiencing it, according to October 2015 research. Futuresource Consulting looked at the types of virtual reality content that internet users in the US, France, Germany and the UK were interested in watching and experiencing. Some 39% of respondents said […]
Exterion Media has partnered with Shazam and Fox to bring a beacon-enabled ad campaign to London’s buses. In what is the first time beacons have been used on the London bus network, Fox movie Kung Fu Panda 3 will be promoted through a campaign that uses both outdoor advertising on the side of the buses […]
Native ads are due to grow by 156 per cent in Europe over the next five years, reaching €13.2 billion (£10.29 billion) by 2020, according to research by Yahoo and Enders Analysis. Native Advertising in Europe to 2020 was released at Mobile World Congress on February 23 and found that the market will make up more […]
Fresh from winning ‘Best British Solo Artist’ at the NME Awards, British pop sensation, Charli XCX has lent her creative flair to a one of a kind piece of GIF-iti art after teaming up with Pepsi MAX Cherry and London based artist INSA. The campaign, which is her second with the global brand, sees the […]
BRIT Award winning singer-songwriter, Ellie Goulding, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of her latest single, Army. Ellie Goulding’s surprise was a part of MasterCard’s Priceless Surprises campaign, created by McCann London, and celebrating the 2016 BRIT Awards. Goulding […]
KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by J.Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the work was that […]
British Airways is flying high having seen off competition from 1,600 brands; including the likes of Heinz, Jaguar and M&S to top the latest Superbrand index for the third year on the trot. The 2016 edition of the survey marks a return to form for traditional transport and manufacturing brands following an onslaught from upstart […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/HAGUE_ANIM_21_12-h264.mov[/KGVID] Design agency Corke Wallis has unveiled a rebranding of The Hague as “The” conference destination for global organisations looking to access the city’s international knowledge infrastructure. Following its appointment by The Hague Convention Bureau, Corke Wallis has created a global identity and campaign that will highlight The Hague’s strengths as a location […]
Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate 2016’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion Week […]