Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]
Percol Coffee Co., famed for launching the first Fairtrade certified ground coffee, has launched its “Cool Beans” campaign in the UK, to support its new packaging as it relaunches its range to the market. The ‘Cool Beans’ concept sees a whole host of coffee bean characters created for the range of award winning coffee, such […]
Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]
Integrated agency LIFE has created a heart-warming consumer promotion for Velvet Facial tissue which is manufactured by leading global hygiene and forest products company SCA to boost the brand and support retailers in the peak winter sales period. Consumers can win ‘The Ultimate Night In’, worth £1,500, every week during the 17-week promotional period. The […]
Halo Foods has appointed The Gate London to work on its Fruitus, The Dormen Food Company and The Good Grain Company brands. The Gate London will work with the Halo brand teams on brand strategy, creative and media for the three brands. The account wins follow the agency’s successful TV campaigns for the Halo-owned Harvest […]
With so much crossover between fans of The Walking Dead and gamers, AMC and the Helsinki-based game development company Next Games have released the series first official mobile game. The Walking Dead: No Man’s Land stays true to the show even as it follows its own narrative. “Guided by Daryl Dixon, the fan-favorite character from […]
AOL UK will be the exclusive content supplier to TalkTalk’s online consumer portal and serve ads using its ad tech platform. The companies have announced a new syndication deal in which AOL will now power the news and TV guide sections of talktalk.co.uk, with content from The Huffington Post as well as AOL’s news, travel […]
Harrods Media will soon be able to profile customers watching its in-store digital ads in real time to develop more targeted messaging. Using audience-measurement technology Quividi, Harrods will use facial tracking to monitor audience engagement, age, gender and attention time. The technology produces an anonymous data report, which will allow brands to ascertain what profile […]
Royal Caribbean International has hired Hometown London to handle its UK advertising. Hometown London, which was appointed to the business without a pitch, is now Royal Caribbean’s lead brand and creative agency across all media in the UK – including TV, press, digital and brand experiences. Hometown has been briefed to come with with a […]
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]