Paddy Power has appointed Amsterdam-based ideas company WE ARE Pi as its ‘Mischief’ agency, in a competitive pitch handled by the AAR. WE ARE Pi have been entrusted with sparking mischief for the brand, an integral part of Paddy Power’s marketing strategy that kick off the relationship by launching a “Big Game Hunter” social campaign […]
It’s a seemingly ordinary Sunday as customers go about their weekly shop in Tesco. Only this isn’t a regular lazy Sunday; the Rugby World Cup is approaching and with Heineken involved something is afoot. Continuing from the campaign launch of ‘It’s Your Call’ and local Irish activation ‘The Jonah Machine’, Heineken and creative agency Guns […]
Hay Hampers is giving itself a makeover with a new logo and a new corporate image. A modern symbol that hints the shape of a gift hamper is the shape chosen by Hay Hampers to also attract an increasing number of younger customers and to approach foreign markets such as Germany especially over the Christmas […]
Samsung UK turned its Piccadilly Circus Screen, the UK’s most famous advertising space, into an interactive rugby game called ‘Penalty kick’, supporting the launch of Samsung’s Galaxy S6 edge range. The two-day campaign by Cheil UK, which took place on 18th and 19th of September, aimed at getting people excited about upcoming rugby events and […]
Emirates Airline has selected a team of WPP agencies to handle its global branding and creative account after an extensive review. Headquartered in London, Team Air draws on the combined resources of WPP agencies including Grey London and New York, RKCR/Y&R and Geometry Global, as well as Hogarth and TNS. Emirates began an evaluation of […]
H4B Manchester shows its talent for combining health and well being with consumer insights by creating a campaign for Kitbag.com spoofing the brutal conditions rugby players train in, ahead of this year’s Rugby World Cup. The campaign encourages supporters to get up, get moving and earn their team’s shirts to show their support during the […]
To celebrate BT Sport becoming the new home of the UEFA Champions League, OgilvyOne, the UK’s leading customer experience agency has created a series of specially designed and hand painted football-inspired BT Sport ‘Pub Signs’. The aim of the campaign is to illustrate the importance of football to the pub industry, and that BT Sport’s […]
Rugby star Jonah Lomu treated commuters in Covent Garden, London, to a haka in activity orchestrated by MasterCard. Lomu lined-up alongside 100 participants to deliver a ‘Priceless Surprise’ – a Ka Mate haka, led by the Ngati Ranana London Maori Club. The sound of a conch shell triggered the arrival of a Maori leader in […]
The international festival has already become a classic, and as every classic it is mostly expected. The agency, Santa Clara, and the production company, O2, have just released the new advertising campaign for the 2015 edition of El Ojo de Iberoamérica. In this case, the protagonist of this short film is a real artist, a […]
Tampax, the UK’s leading tampon brand from P&G, is introducing a £2.99 price-marked-pack (PMP) for its Compak range to help convenience retailers grow their Health and Beauty category sales. Available from October, the Compak PMP range is expected to be a huge success with female convenience shoppers because of the attractive price point as well […]