St Luke’s launches a new brand look and proposition for Very.co.uk to help drive brand awareness and understanding. A new brand line ‘get more out of every day’ will invite people to “get more” out of fashion, home and tech through the brand’s inspiration, know-how and access through payment options which make things more affordable. […]
Hennessy has created an animated light installation for Harrods’ luxury window display this October, as the Cognac brand celebrates its 250th anniversary. Designed by MPC Creative, the ‘Crafted Light’ piece forms part of Hennessy’s overall ‘Crafting the Future since 1785’ birthday campaign and is an evolution of the optical illusion technique known as ‘Persistence of […]
ODEON – Europe’s largest cinema chain – has selected independent creative agency Rufus Leonard to create a market-leading brand experience. The agency, which works with clients including PizzaExpress, Lloyds Bank, the AA and Stagecoach, was appointed at the first stage of the pitch process and there was no incumbent on the business. Rufus was also […]
As the world prepares for the release of SPECTRE, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond moments” don’t just happen – they come with precise preparation. Inspiring Bond Moments Starting on October 1, Gillette introduce their campaign “Bond Moments” inspired […]
Microsoft, an official sponsor of the US National Football League, is asking fans to submit ideas to improve the game for viewers and players in a new initiative called the ‘Imagine Bowl’. Looking to improve the NFL on the field, at the game and for viewers at home, the tech giant is inviting innovators to […]
This fall, design students of Berghs School of Communication in Sweden compete in creating an innovative concept to support UNICEF’s fundraising. The competition is arranged by the school and UNICEF together with , a company providing renewable packaging material. The collaboration and competition, Pack Challenge 15, take place duringSeptember and October. In Pack Challenge 15 […]
Integrated agency LIFE has been appointed by Omelet, a United States-based creative company, as the agency to help DreamWorks Animation develop innovative licensing and continuity programmes with UK retailers and brands. As part of this multi-million dollar opportunity, LIFE will operate as the UK partner for LA-based creative company Omelet, which in June announced a […]
For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year to over £3 billion ($4.94 billion) and will account for 20% of […]
Chester Cheetah, the official spokes-cheetah of the Cheetos brand, one of the flagship brands from PepsiCo‘s Frito-Lay division, has earned his paw print and a permanent place on the Advertising Week Walk of Fame in New York City. The winning brand icons were announced at the NASDAQ Market Site in Times Square. “We’re thrilled that […]
YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps. The shopping ads allow advertisers to display a click-to-buy ad within partner videos on YouTube. Viewers will see an “i” at the top right of a video to view the shopping ads. They will be in the […]