Cisco borrows Internet of Everything for latest ad

Cisco borrows Internet of Everything for latest ad

http://www.youtube.com/watch?v=Kt5VulFqBm4 Cisco has borrowed the buzz-phrase du jour ‘The Internet of Things’, tweaked it and created a slogan for its latest TV ad – the “internet of everything”. The ad made by Goodby Silverstein & Partners, was made following a keynote speech made by Cisco chief executive John Chambers at the Consumer Electronic Show in […]

Zoopla ends West Brom sponsorship after anti-Semitic gesture row

Zoopla ends West Brom sponsorship after anti-Semitic gesture row

Property website Zoopla has pulled the plug on its shirt sponsorship deal with West Bromwich Albion, after becoming embroiled in a row with the Premier League club over an allegedly anti-Semitic gesture made by one of its players. Striker Nicolas Anelka celebrated a goal against West Ham earlier this month with the controversial “quenelle” gesture, […]

The O2 invites visitors to create shareable GIFs in photo booth

The O2 invites visitors to create shareable GIFs in photo booth

 The O2 has unveiled a photo booth at its London arena which it hopes will make events more shareable across social media. Created out of a partnership with R/GA London, the photo booth takes multiple shots of fans and produces a unique, highly shareable, animation. Each animation is instantly sent to fans’ mobiles to be […]

‘Devil Baby’ Scares New Yorkers In The Latest ‘Prankvertisement’

‘Devil Baby’ Scares New Yorkers In The Latest ‘Prankvertisement’

To promote the upcoming horror film Devil’s Due, a horrifying yet humorous scare prank was played on unsuspecting New Yorkers. Titled ‘Devil Baby Attack’, the prank involved a remote-controlled baby carriage roaming the streets of New York. When concerned citizens approached the seemingly unattended carriage, a terrifying demon infant would pop up from under the […]

Ryanair steps up charm offensive with ads declaring ‘we’re changing’

Ryanair steps up charm offensive with ads declaring ‘we’re changing’

Ryanair is ramping up its charm offensive with a new marketing campaign detailing the changes it has made to its services. http://www.youtube.com/watch?v=QjfmjznXksU Ryanair’s TV campaign details the service enhancements it has made to woo disgruntled customers that have switched to rivals. A UK outdoor campaign has launched declaring “we are changing” with a list of […]

Motorola readies ‘unorthodox marketing’ for Moto X launch

Motorola readies ‘unorthodox marketing’ for Moto X launch

Motorola is readying an “unorthodox approach to marketing” to back the European launch of its forthcoming flagship smartphone the Moto X as it looks to build on the sales success of its predecessor the Moto G. The stand-out feature of the Moto X smartphone, on sale in the UK from 1 February, is its touchless […]

Super Bowl Spots Pull Record High, Commercial Time Rising

Super Bowl Spots Pull Record High, Commercial Time Rising

The Super Bowl as a TV advertising vehicle remains strong — in terms of revenue, commercial time, and more importantly, commercial tune-in. Last year’s event on CBS pulled in 11% more revenue to $292 million over 2012’s game, and was 14% higher to $4 million for the average 30-second commercial, according to Kantar Media. This […]