Tesco Ireland and creative agency, ROTHCO, launch the first commercial in part of a new three-year campaign that will form an ambitious new repositioning for Tesco Ireland. Following on from the successful Christmas campaign Here’s to the Hosts, Family Makes Us Better will put authentic family life at the heart of the Tesco business. The […]
In this day and age, we tend to take for granted TV innovations such as multi screens, cloud DVR, family accounts … But not so long ago, many improvements that would seem trivial nowadays brought us pure delight. The new campaign for CANAL by ad agency BETC Paris aims to communicate its cutting-edge offering by […]
The London Fire Brigade has appointed BBD Perfect Storm to handle a new campaign to recruit firefighters that will be launched later in 2017. BBD Perfect Storm was selected to work on the two-year recruitment drive after a competitive pitch which was part of the new contract framework shared by the Greater London Authority family, […]
The UK’s Kitchen Retail Specialist, Wren Kitchens have appointed the award winning digital agency, Tribal Worldwide London, to handle their digital offering following a competitive four-way pitch. Tribal Worldwide London has been tasked with creating a best-in-class customer centric website. Wren Kitchens appointed Tribal to support their mission of being ‘the’ destination for Kitchens in […]
Hometown London has been handed the £1.8 million advertising account for the independently owned number one superfood brand Naturya without a pitch. Hometown has been tasked with taking the brand and its range of products to a more mainstream audience as the pursuance of active lifestyles becomes commonplace. Naturya is also looking to roll out […]
New Balance Football launched an integrated campaign titled ‘Dictate the Play, Devastate the Defence’ to mark the arrival of the new Furon 3.0 football boot and a new colour-up for the Visaro boot silo. Created in conjunction with ZAK, New Balance Football’s global creative agency, the campaign will roll out globally, featuring in retail and […]
A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. Around two-thirds (65%) of men agreed. When asked which stereotypical representations they found to be most […]
It’s onwards and upwards for moustachioed singing icon, Gio Compario, as he returns for GoCompare’s most ambitious advert to date. The new TVC, ‘Onwards and Upwards’, sees one of the most recognisable characters on British television embark on an epic journey across the nation to share GoCompare’s ‘independent, free, and fair’ offering. Crowds wave as […]
Tesco, one of the world’s leading supermarkets, is launching a major test of its food Safety Bags that could lead to their introduction in stores around the world, following a push in China to help consumers eat pesticide-free fruit and vegetables. Tesco Safety Bags, introduced recently in China, are fruit and vegetable bags that use […]
BlackBerry Mobile tapped media and creative agency Schiefer Chopshop (SCS) to launch the new BlackBerry Mobile brand with a whole new campaign for its innovative new KEYone – the first mobile device under TCL Communication, a top-5 smartphone manufacturer in North America. Under the tagline ‘Do More. Different.’ SCS has created a campaign that asserts […]