Instagram’s new logo launch last Wednesday has certainly divided opinion amongst the public, as well as the design community. The new vibrant design is such a departure from its comparatively plain brown and grey predecessor that the move has generated much attention. According to Instagram’s official blog: “The Instagram community has evolved over the past five years from a […]
Creative agency 23red has unveiled a video and social campaign for the Equality and Human Rights Commission (EHRC) to promote workplace maternity rights for young expectant mothers. Research by the EHRC and The Department for Business, Innovation & Skills (BIS) found that a quarter of mothers under 25 reported experiencing a negative impact on their […]
Award-winning brand agency, Lambie-Nairn, has revamped the look and feel of international news channel, Euronews. With a brief to modernise the brand whilst maintaining Euronews’ position as the number one European news provider, the new identity is set to roll out this evening (Tuesday 17 May) at 10 pm CET. Lambie-Nairn was tasked to create a […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/BRO_SKPR064_040_YouTube.mp4[/KGVID] Sky has launched a major new campaign recognising the nation’s obsession with box sets, showing just how ‘Addictively Good’ Sky Box Sets are. The campaign comprises: TV advertising; press; outdoor; social and digital. Created by Brothers and Sisters, the campaign takes a comical look at the inner conflicts faced by everyone who’s […]
New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts. The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers about their relationships with brands and the emotions roused by brands at different stages in […]
Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating […]
Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work following a competitive three-way pitch to work with Arla. Space will be responsible for all UK above the line shopper marketing, promotional and brand experience activity. […]
A first of it’s kind train is kick-starting its journey on May 16 from Delhi along with food enthusiasts Rocky Singh and Mayur Sharma hosting 40 different families over an 8-day journey across India. In today’s hyper connected world, family time has lost itself to mobile screens and television. Keeping this core insight in mind and […]
Jura Whisky, part of the Whyte & Mackay portfolio, have awarded their global communications business to Hometown following a four-way competitive pitch. Jura is distilled on the Isle of Jura, an island off the west coast of Scotland where making whisky is at the heart of its community. As an Island, it’s also synonymous with […]
Burger King is engaging its fans in Finland by embracing the national stereotype with a fast food spa. Located downstairs at a Burger King’s Mannerheimintie outlet in Helsinki, the red hot activation allows diners to enjoy a Big Whopper with fries while chilling in a branded dressing gown. The installation has been designed by interior […]