Adaptation of Backstreet Boys track brings humour to the ‘Refreshingly Irish’ campaign DLMDD, the music supervision and sound branding agency, has produced the new soundtrack to Diageo’s Rockshore Lager as part of its Refreshingly Irish campaign, with a witty parody version of Backstreet Boys’ As Long As You Love Me. With a nod to Irish humour, the soundtrack is […]
Lushly illustrated and animated series, ‘Rich Taste, Less Waste’ tells the story of Cambio’s eco-friendlier, easy-to-recycle coffee pods Cambio Roasters (Cambio), the fair trade, easy-to-recycle coffee pod company on a mission to reduce waste caused by single-serve coffee consumption, is launching its first-ever national brand campaign and platform, “Rich Taste, Less Waste.” Cambio was founded by […]
VOXI, the mobile network for young people unveils its new campaign “The Fun Never Ends”, the first by AMV BBDO VOXI by Vodafone, the mobile network for social media lovers, has unveiled its new campaign, “The Fun Never Ends” to promote its Unlimited Social Media proposition. Inaugural work by AMV BBDO, the tongue-in-cheek campaign sees […]
BBH is putting the spotlight on the nation’s most famous chicken burger – Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a clichéd food porn, shot of a golden chicken fillet gently landing onto a […]
Plant-based pioneer, BOL Foods, is unveiling a new creative direction for the brand. Its previous slogan “Eat plants, love life” will be replaced with a new lifestyle-centric positioning – “Bring On Life”. The energy-packed creative will see BOL shift its focus away from its recipes and instead, encapsulate the wealth of lifestyle benefits that come from […]
By Steve Olenski, SVP Engagement, System1 It’s holiday planning time, with upwards of 25% of revenues on the line for retail brands in the fourth quarter. What creative treatments will ring registers amidst the crowd of holiday creative? And what will create long-term brand impact? Marketers can skip some guesswork by tracking holiday ads that have scored […]
Research and support charity, Breast Cancer Now, is launching a new campaign, created by BMB, to encourage more open and honest conversations about breast cancer. The campaign launches this month, and will run in press, social, radio and digital display. Drawing on experiences of people who have had breast cancer, the creative juxtaposes how internal concerns, […]
New quarterly updates to ECI’s Media Inflation Report provides advertisers will up-to-date and accurate information on which to base media investment decisions ECI Media Management has decided to publish quarterly updates to its Media Inflation Report, to provide advertisers with the most up-to-date and accurate information on which to base media investment decisions, which is […]
British sex toy brand Love Not War is introducing ‘sustainable orgasms’ in ‘Break up with Your Shower Head’, an influencer and social campaign by DUDE:London According to research, 28% of women admit to masturbating in the shower. While it’s clearly a popular location for self-love, it also leads to the waste of around 121 Olympic-sized […]
The Lawn Tennis Association (LTA) and Lexus have announced a major new partnership which sees the prestige car brand becoming the Official Performance Partner and Official Automotive Partner of the LTA. The multi-year deal provides Lexus with naming rights across key LTA performance areas, at all levels of the professional player pathway, from junior domestic […]