Data driving the UK’s £5.8bn ‘Santa Economy’, according to Experian

Data driving the UK’s £5.8bn ‘Santa Economy’, according to Experian

Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]

We Are Social launches its Think Forward 2018 trends report

We Are Social launches its Think Forward 2018 trends report

Global social media agency We Are Social has launched Think Forward, a report that examines the trends that have emerged during a year of mistrust, misinformation and multiple mindsets, and focuses on the social motivations behind these movements. The report has been compiled in conjunction with experts across politics, technology, media and culture. It is […]

Nalla creates new brand identity for IT and telecoms support group Macnamara

Nalla creates new brand identity for IT and telecoms support group Macnamara

Macnamara ITC is a London-based IT and telecoms support group. They have introduced different practices by openly sharing free insights and information with their clients to enable them to feel more in control of their own IT systems. Their brand identity needed to communicate their differences – reflecting their honest, simplistic and expert proposition. The […]

Webb deVlam’s Laura Keates discusses how to stand out from the crowd on the digital shelf

Webb deVlam’s Laura Keates discusses how to stand out from the crowd on the digital shelf

Online retail is in the midst of its biggest surge of the year, with Cyber Monday set to capitalise on the busy run-up to Christmas. This event provides great pivot for brands to drive online revenue, but a far greater opportunity lies in optimising for this channel throughout the year. Here’s how to get noticed and […]

Whale and Dolphin Conservation launches 30th anniversary brand identity

Whale and Dolphin Conservation launches 30th anniversary brand identity

Leading wildlife charity, Whale and Dolphin Conservation (WDC) has worked with award-winning brand design agency, Conran Design Group, to develop a brand identity for the charity’s 30th anniversary awareness activity that launches this month. This identity (which will run for 12 months) aligns with the brand’s existing messaging, and will be used as a platform […]

PayPal’s new campaign by Buzzman says don’t live in fear of giving the wrong gift

PayPal’s new campaign by Buzzman says don’t live in fear of giving the wrong gift

 From November 22, PayPal saves those offering inappropriate Christmas gifts through a European and multimedia brand campaign developed by Buzzman. The holiday season, family gatherings, fine meals and distribution of gifts go together. But, to choose the right Christmas gift is not that easy! Through a vignette film, PayPal talks to those for whom […]

Dogs Trust use VR for the first time for face-to-face Fundraising

Dogs Trust use VR for the first time for face-to-face Fundraising

Dogs Trust’s face-to-face fundraisers needed to find a way to cut through and grab the attention of people inundated with constant messaging, and show them what a difference they can make. GOOD Agency have been working with Dogs Trust to create an immersive virtual reality experience that truly engages the public; a powerful way to […]

LiveRamp and Criteo team to enhance people-based marketing campaigns for omnichannel engagement

LiveRamp and Criteo team to enhance people-based marketing campaigns for omnichannel engagement

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and […]