Fatboy and IMA launch international campaign #GetFat

Fatboy and IMA launch international campaign #GetFat

April 30 marks the launch of Fatboy’s #GetFat campaign in collaboration with influencer marketing agency IMA. The campaign aims to raise awareness around millennial stress and burnouts due to pressures that social media and technology have created. The year-long project sees high-profile content creators throughout Europe pioneering a positive online movement, fostering a new and […]

UK ad spend reaches record £22.2bn in 2017, according to WARC

UK ad spend reaches record £22.2bn in 2017, according to WARC

UK advertising expenditure grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report – the UK’s definitive advertising statistics. Continuing the positive results for UK adspend, the final three months of 2017 saw expenditure grow 6.2% in Q4 2017 over Q4 2016, with adspend […]

McDonald’s Launches Weather-Reactive Outdoor Campaign by Leo Burnett London

McDonald’s Launches Weather-Reactive Outdoor Campaign by Leo Burnett London

McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]

New Balance launches ‘This Means More’ campaign to mark release of new Liverpool FC home kit

New Balance launches ‘This Means More’ campaign to mark release of new Liverpool FC home kit

On 23rd  April, New Balance launched a campaign titled ‘This Means More’ to mark the launch of the new home kit of Liverpool FC.  The kit launch campaign has been created as a collaboration between New Balance, LFC and ZAK, New Balance Football’s global creative agency. “This Means More” encapsulates the feeling that all LFC […]

B&B Studio Challenges Both Mainstream and Healthy Snacking Categories in Well&Truly Rebrand

B&B Studio Challenges Both Mainstream and Healthy Snacking Categories in Well&Truly Rebrand

Baked corn snacks brand Well&Truly has unveiled a new identity, with design by B&B studio. In a deliberate move away from the brand’s original health-focused positioning, the new look celebrates taste and satisfaction, returning to the fundamentals of what it means to be a snack. As the mainstream and healthy snack sectors begin to converge, […]

Rehab launches Recycle That! to decode recycling in the UK

Rehab launches Recycle That! to decode recycling in the UK

rehab, the creative technology company, announced the launch of Recycle That!, a new Google Home voice skill to help take the confusion out of recycling. On World Earth Day – rehab ran a hack day to support the 2020 target to recycle at least 50% of household waste. The outcome was Recycle That!, which makes […]

Buxton Creates Commuter Badges to Support Virgin Money London Marathon Runners

Buxton Creates Commuter Badges to Support Virgin Money London Marathon Runners

As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge. Created by RAPP UK, the baby-on-board style badges are designed to celebrate and recognise the runner’s achievement and encourage commuters to offer a seat to tired marathon […]

Omo Sports sponsors the Corinthians jersey in a F.biz action that innovates the use of hydrochromic ink

Omo Sports sponsors the Corinthians jersey in a F.biz action that innovates the use of hydrochromic ink

Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon as the players’ sweat began to get in contact with the fabric, the name of the laundry powder, Omo Sports, was revealed, confirming its sponsorship to the club in the game against Fluminense, held […]

More than half of retailers not ready for GDPR, according to Ecrebo

More than half of retailers not ready for GDPR, according to Ecrebo

According to the latest research commissioned by Ecrebo, the point of sale marketing specialist, 57% of retailers say they aren’t ready for GDPR, while 41% are ready for the compliance deadline. With personalisation playing such a key role in retail — 89% of retailers say they use data to personalise the customer experience — the […]