SDL, a leader in global content management, translation and digital experience, launches a report looking at the way millennials want to engage with brands, and the value they place on instant access to technical product-related content throughout the customer buying experience. The SDL report, ‘Making Your Content Connect with the Next Generation,’ found that 41% […]
Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]
Founded on the Tideway in 1818, Leander Club is recognised the world over for its extraordinary achievements, having won more Olympic medals than any other single sports club in the world. To celebrate its 200th anniversary, Leander Club will be selling a limited quantity of Grande Champagne Vintage Cognac 1990, with packaging designed by strategic […]
Swedish creative agency Stendahls, have unveiled the ‘world’s most boring billboard’ for Sioo:x. Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly – which is revolutionary. But twelve years’ worth of protection is almost too good to be true and Stendahls’ mission […]
After four months of collaboration with the help of their agency partner, Burns Group, geospatial intelligence portal URSA unveiled its refreshed brand identity and website. Looking for a new identity to help the company communicate its complex offerings in a digestible way to key audiences and stakeholders, URSA tapped BGIN, the branding and design accelerator […]
Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented reality (AR). Showing that it’s serious about digitising its marketing campaigns, the nation’s number one soap brand launches its first-ever AR video application through Fuse.it. A free augmented reality and customisable video app for smartphones, Fuse It […]
Tourism is the main source of income for the Dominican Republic. While the country saw more than 5.5 million tourists visit the island in 2017, the majority of tourists flocked to the same three destinations: Punta Cana, Bávaro and La Romana beaches. This presented a missed opportunity: the Dominican Republic has over 200 beaches, […]
Strategic brand design agency BrandOpus has collaborated with long-term client partner Pipers to launch a new range of vegetable-based snacking alternatives as part of a strategic brand revamp. Pipers wanted to launch into the healthier snacking category. Building on a successful partnership, that has seen significant growth for Pipers as the ultimate premium crisp brand, […]
Commercial has reported its highest ever audience of 36 million listeners (35.97 million) according to new figures for Q1 2018 published by RAJAR, the body responsible for measuring radio audiences in the UK. This total audience represents a 4.2% increase on the same period last year and commercial radio’s biggest ever lead over BBC radio, […]
Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand […]