Prepare for GDPR: Privacy, consent, and the value exchange

Prepare for GDPR: Privacy, consent, and the value exchange

With the new General Data Protection Regulation around the corner, with just under three months to go, businesses should be aware of the significant changes to data collection – and the opportunities it brings. Research into marketers’ attitudes indicates that three quarters of UK marketers view GDPR as offering opportunity, as when it comes to […]

YouAppi’s CMO Mobile Marketing Guide Reveals Significant Increase in Video Investment for 2018

YouAppi’s CMO Mobile Marketing Guide Reveals Significant Increase in Video Investment for 2018

YouAppi, a leading growth marketing platform for premium mobile brands, today announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full […]

Pearlfisher London creates new visual identity for entertainment company Access Entertainment

Pearlfisher London creates new visual identity for entertainment company Access Entertainment

As part of its strategy to become one of the world’s leading investors in the entertainment and media sectors, Access Entertainment, headed up by former Director of BBC Television, Danny Cohen, tasked Pearlfisher with unpicking the idea of what ‘access’ means to create an impactful new identity that fosters creativity, and acts as a magnet […]

New shoe brand Lissom Flyte takes off with strategy, identity and design by Our Design Agency

New shoe brand Lissom Flyte takes off with strategy, identity and design by Our Design Agency

Lissom Flyte, a shoe brand which aids mindful movement, launches with strategy, identity and design by creative branding and communications agency Our Design Agency (ODA). The range, created by Jennifer Markham, founder of shoe brand Jemima Vine, takes inspiration from the philosophy behind moving meditation and mat-based practice. It has support from New York celebrity […]

BrandCap provides new branding for Experience Travel Group

BrandCap provides new branding for Experience Travel Group

Boutique Asian adventure travel company, Experience Travel Group, has launched a new brand strategy and identity to further differentiate itself in a congested market. The refresh has been carried out in collaboration with leading consultancy, BrandCap, which has been responsible for the positioning, brand strategy, purpose and identity. The premium travel agency creates distinctive holidays […]

Granby’s research reveals on-pack promotion drives loyalty in the UK

Granby’s research reveals on-pack promotion drives loyalty in the UK

Independent marketing agency, Granby, announced the results of a bespoke consumer survey into the impact of on-pack promotions in a digital age. The research conducted in partnership with polling company Censuswide, saw 1000 UK consumers, representative of the general population, questioned extensively on their shopping habits; from what makes brands more attractive to how they […]

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

 NBA basketball superstar, Kyrie Irving, took centre stage at London’s O2 Arena when the Boston Celtics faced the Philadelphia 76ers in the eighth NBA regular-season clash in the UK. The game happened to coincide with the highly anticipated launch of the latest Kyrie Nike basketball shoe – the Kyrie 4s. With limited time with […]