Taking advantage of the International Women’s Day, Wunderman Buenos Aires wanted to highlight the gender violence women suffer every day. Therefore, together with “Fundación Mujeres en Igualdad”, they launched FEMPLEA. This new free app is the first labour bank created to take care of women apart from preventing gender violence. Because only women can […]
Advertisers should re-evaluate use of traditional media such as radio, newspapers and magazines according to Ebiquity in the light of new research carried out by the leading independent marketing and media consultancy. In the first report of its kind, Re-evaluating Media reveals radio, newspapers and magazines perform significantly better than they are perceived to for […]
Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots with the snack brand. In each mixed-media film, characters take a single bite of a Pringles flavoured chip and is momentarily propelled into a tantalising […]
Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is delighted to offer the givenchy.com experience to fans and followers in its five main European markets: the UK, Italy, Germany, Netherland and Spain. Overseen by artistic director Clare Waight Keller and designed in collaboration with the London-based agency R/GA, the site brings […]
‘Get Out’ is the ‘most searched for’ film to receive a ‘best picture’ nomination at 2018’s Academy Awards, a new study has revealed. As the first true horror to be nominated in this category for years, ‘Get Out’ has created some serious buzz online – generating approximately 2.24 million keyword searches in 2017. Meanwhile, Christopher […]
Branding agency me&dave has created the identity for One Crown Place – a mixed-use development with two prismatic residential towers, office and retail spaces, destination restaurant, hotel and private members’ club – in EC2 London, which real estate advisor CBRE launched to buyers on 1st March. Working closely with CBRE, me&dave developed a brand that […]
No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly through the market and into people’s homes. In 2017 alone, Adobe Analytics Cloud data showed that online sales were up […]
Persil UK is encouraging families in London to get outdoors and active – rain, shine or snow. Real-time weather data will trigger content on one of Ocean Outdoor’s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and […]
Out-of-home (OOH) and location marketing specialist Posterscope has fused its proprietary Out of Home Consumer Survey (OCS) with Route data to enable its planners to plan and buy OOH against a client’s core planning audience. The OCS Route Fusion has been integrated into Posterscope’s location analytics, planning and trading platform ECOS and will allow its […]
Online retailer, Party Delights are encouraging you to ‘Be Part of the Story’ to celebrate World Book Day on 1st March 2018. The campaign, devised by integrated creative agency, seventy7 features models in Harry Potter, Willy Wonka and Alice in Wonderland fancy dress costumes. seventy7 brought the idea to life via their in-house creative, production […]