Pernod Ricard UK has installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s immersive […]
Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite reflection in society about the seriousness of this disease and encourage people to seek appropriate treatment, the movement “Next Step” promotes dance sessions to complement the multidisciplinary treatment of depression. Created by Agência Tudo for […]
Amsterdam Berlin, part of Amsterdam WorldWide Group of agencies has created a complete brand strategy and new pan European campaign for its client Showroom which will launch at beginning of May in Europe and continue for 12 months. Showroom is a content-driven curated online marketplace for European independent fashion brands and designers. Showroom carefully selects designers and sellers on the […]
Inchcape, one of the UK’s leading franchised vehicle retailer groups, who partner with market-leading automotive brands such as, Audi, BMW, Jaguar Land Rover and Mercedes-Benz, joined forces with Kagool to deliver an exciting new web project that encompasses some of Sitecore’s most cutting-edge features. The web build took the automotive company’s 11 existing brand websites […]
New research reveals why a branded uniform can be an effective tool for raising brand awareness and instil trust and confidence among consumers. Almost 150 marketers were asked how they felt about a range of marketing efforts designed to help create a strong first impression about a brand or business. The study found that almost two-thirds […]
Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment. Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium […]
Southpaw, the Kent-based creative agency, has helped a new Hampshire based start-up launch their high protein-based ketchup brand called In The Buff. It has been developed through Southpaw’s incubator platform Hatch. The brand has been developed to tap into the growing trend for people wanting lower salt and sugar and higher protein products, which contribute to good […]
Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]
Data2Decisions, a global marketing effectiveness consultancy, has launched PoleStar Live, an advanced media budget optimizer that integrates real time metrics to enable more accurate and dynamic planning and optimisation across media buying platforms. Based on a fusion of digital attribution with marketing mix modelling, PoleStar Live is a holistic attribution tool powered by AI, designed […]
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published on May 13. Across all luxury brands, 33% of advertising will be digital this year, up from 30% in […]