As part of the drive to increase the circular economy, global resource management company Veolia is launching an online trading platform that makes it easier to sell and buy organic resources. Designed to save users time and money, BioTrading will provide businesses the opportunity to better leverage the 100 million tonnes of raw materials and […]
Himalayan Sparkling, India first premium mineral sparkling water introduced a unique packaging innovation for its limited-edition ‘sound cap’ bottles, that are designed to play the sound of wind from the upper reaches of the Himalayas when you twist open the cap of the bottle. Bottled in a one-of-its-kind packaging, the innovative sound cap bottle […]
Zoological Society of London (ZSL), the international conservation charity organisation that operates ZSL London Zoo and ZSL Whipsnade Zoo, has appointed UM as its new media strategy, planning and buying partner following a three-round competitive pitch. ZSL was looking for a strategic partner to plan and buy all media investment, offline and online . It […]
Creative and media company, The Gate London, has announced the appointment of former Jaywing’s Epiphany director Kerry Fyans as Head of Media. Fyans will be tasked with sharpening the media planning and buying offering to ensure it expresses the company’s ‘Boundless’ mindset, and to grow it as the market seeks independent and nimble alternatives to […]
Following a comprehensive review, Sky announces that MediaCom has been reappointed as Sky’s media planning and buying agency. The partnership will see the two companies work together to set industry-leading standards for transparency and accountability across the media supply chain. The new contract will build on Sky and MediaCom’s existing relationship by bringing the best […]
Relay42, a company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled ‘Cross-channel Personalization: The Heart of Customer-centricity’, found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated […]
Leading sports nutritional brand SCI-MX, future-proofs its brand with a new positioning and design strategy. Its challenges were to stand-out in an increasingly crowded market place and introduce the brand to a new audience. The solution is a bold creative treatment with a triangular graphic, symbolising strength and peak performance, to motivate consumers to achieve […]
Brand & design consultancy Perq Studio has created a brand and identity for Shared Digital, a collaborative team powered by Camden, Haringey and Islington Councils. Shared Digital was established through the merger of the digital services teams of the councils, pooling expertise and resources to spearhead digital innovation. This collaborative approach to digital services is […]
Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]
New research from MarkMonitor, a leader in enterprise brand protection, has revealed that almost half (47%) of brands lose sales revenue to counterfeit or pirated goods, with one in three reporting a loss of more than 10%. The research also found that 58% of respondents agree that keeping a brand safe will become increasingly difficult […]