Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations

Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations

Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]

Growth predicted to continue as UK ad spend sees new record high in 2017

Growth predicted to continue as UK ad spend sees new record high in 2017

UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published on January 31. The latest data underpin preliminary figures which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market growth. Further key […]

The internet crosses 4 billion-user mark, according to We Are Social and Hootsuite

The internet crosses 4 billion-user mark, according to We Are Social and Hootsuite

Hootsuite, the most widely used social media management platform, and We Are Social, the global socially-led creative agency, have released Digital in 2018, a report of social media and digital trends around the world. Representing 239 countries and territories, the seventh annual report finds the number of internet users in the world has now surpassed […]

Time Inc.’s Paul Lowrey highlights why brands need to press CTRL+ALT+DEL in 2018

Time Inc.’s Paul Lowrey highlights why brands need to press CTRL+ALT+DEL in 2018

2017 marked a watershed year for digital brand advertising with factors including trust, transparency, safety, measurement, user experience, consolidation, Facebook/Google dominance and the use of data all up for debate. Throw in a wobbly economy, Brexit (ahem), GDPR and the welcome, but as yet un-established changes brought by the Coalition for Better Advertising, and 2018 […]

B&B Studio Rebrand for Mornflake Reflects Strength of the ‘Mighty Oats’

B&B Studio Rebrand for Mornflake Reflects Strength of the ‘Mighty Oats’

Established cereal brand Mornflake has unveiled a new identity for its range of oat-based products, with design by B&B studio. With a powerful design that stands out on the supermarket shelf, the rebrand celebrates not only the nutritional benefits of the cereals but also Mornflake’s heritage as the fourth-oldest family-owned brand in Britain. Mighty Oats […]

Historic Bristol Method Dry Gin Smeaton’s Launches with Design by Denomination

Historic Bristol Method Dry Gin Smeaton’s Launches with Design by Denomination

An original handwritten recipe for Bristol Method Dry Gin from the 1870s has been recreated, bottled and launched as Smeaton’s, with identity, packaging design and strategy by Denomination. The award-winning drinks design agency celebrated the Bristol Method Dry style, relatively new to consumers, through the packaging to tell the story behind the gin, communicate the […]

Nākd’s Social Media Campaign Sees Fans’ Doodles Appear Across OOH Billboards

Nākd’s Social Media Campaign Sees Fans’ Doodles Appear Across OOH Billboards

Putting its fans centre-stage, quite literally, pioneering wholefoods snack bar brand Nākd is showcasing the winning doodles from two dedicated fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the […]

Ocean Outdoor and MCS team to stop the tide of single-use plastic from poisoning the sea

Ocean Outdoor and MCS team to stop the tide of single-use plastic from poisoning the sea

Premium out of home media owner Ocean Outdoor has announced a three year partnership with the Marine Conservation Society (MCS) which will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans. As part of the partnership, Ocean is giving the Marine Conservation Society access to its premium […]

WARC: 24% of brands and agencies surveyed expect voice interfaces to be important to their business

WARC: 24% of brands and agencies surveyed expect voice interfaces to be important to their business

Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report. Voice is swiftly […]