Green Gate, the health and wellness brand famous for selling superfood blends and supplements has diversified into skincare, with design experts Parker Williams, part of the Sun Branding Solutions group, undertaking the packaging and brand design. With the introduction of an organic skincare range, the brand took its first foray into health and beauty The […]
Y&R London has launched a new strategic direction and creative campaign for the Department for Transport’s THINK! drink drive activity which calls on mates to look after each other on a night out. The creative, breaking March 13, targets young men aged 17-24 with the line, “A Mate Doesn’t Let A Mate Drink Drive.” “Whilst […]
New research has found that Brits now feel worse about the UK economy than at any time since 2015 – and it’s changing our leisure and spending habits. With Brexit on the horizon, almost half (43%) feel negative about the current state of the economy and even more (45%) are negative about the country’s future […]
BTL Brands, the independent branding agency for startups, has led a brand redesign for data intelligence company Wavemetrix, to set them apart in the film industry and take Hollywood head on. BTL Brands created a new identity inspired by the core function of Wavemetrix: measuring positive and negative sentiment. The new logo is a stylised […]
The digital creative agency Hex has been appointed by England’s Historic Cities to promote the consortium of the country’s premier heritage locations to a younger audience through the use of new and emerging technology, including AR and VR. The appointment, which followed a competitive pitch, will build on previous work delivered by Hex, which comprised […]
The PGA Tour introduced PGA Tour AR, a brand new augmented reality (AR) app bringing live AR tournament coverage to life for fans around the world on their iPhone and iPad. Live AR coverage on PGA Tour AR will begin in conjunction with the opening round of the Arnold Palmer Invitational presented by Mastercard on […]
New research has revealed that extent to which the mentally and physically disabled are being harmfully affected by stereotyping in the UK – and the role being played by advertising and the media. The mentally disabled are the most likely to be negatively stereotyped by society (64% think so, rising to 75% among those actually […]
An innovative and affordable new way for blind and visually impaired people to learn and discover, Fittle models can be downloaded from the Fittle website and 3D-printed at almost zero cost, meaning that learning Braille becomes more accessible than ever. To further complete the Braille literacy puzzle, the Fittle Project is raising funds to […]
Hot on the heels of XXIII Olympic Winter Games, worldwide paralympians are now making their way to PyeongChang, South Korea for XII Paralympic Winter Games. Among them is Welsh Alpine skier, Menna Fitzgerald, flying down ski slopes at speeds of upto 100mph, with 3% visibility, a feat most people with full eyesight are not capable of. To showcase […]
Branding agency me&dave has created the new identity for Barts Square, a low-rise mixed-use quarter in the heart of London, which developer Helical launched to buyers on 8th March. The collection of apartments, communal areas, office spaces, retail outlets and a major new restaurant is being developed on a 3.2-acre site close to 800-year-old St […]