The marketing communications industry is notorious for coming up with new terms, buzzwords and jargons – some might even say its their job to do so! To highlight this fact and make light of it, creative agency We Are Social’s French office have turned some of the well know buzzwords into beautiful vinyl albums. “As in all professions, […]
UK short break specialist Center Parcs has introduced a new online booking system, designed by digital agency Code Computerlove. The new accommodation booking experience follows the launch of a new site design, which was implemented by Adobe. “We’ve been working closely with the Center Parcs team, carrying out extensive research to understand the unique needs of […]
Consumers are increasingly taking charge of their own wellbeing and have become experts on their own health and beauty needs, choosing products that suit their lifestyles. A whitepaper from leading brand and packaging design specialist Sun Branding Solutions reveals that while this growing ‘betterment’ trend presents brands and retailers with a huge opportunity, they need […]
Capgemini’s Digital Transformation Institute has released a new report titled, “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives,” which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the US, UK, France and […]
Landsec, one of the UK’s largest listed commercial property company and owner of Piccadilly Lights, has signed a deal with Turkish Airlines which becomes the first airline to advertise on the iconic new display. Turkish Airlines, which flies to more countries than any other airline in the world, launched its digital out of home campaign […]
Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]
Despite the trend for reducing sugar consumption and healthy living, the British just can’t shake their love of biscuits with 93% of us indulging in them. So where do the new product opportunities lie in the biscuit category? FMCG trade publication The Grocer asked brand strategy, design and innovation consultancy Brandon to create the next […]
Oath, a subsidiary of Verizon, introduces its Brand Love Index, a new global research study revealing the key factors that drive consumers to love brands with 32% of UK consumers’ love for a brand determined by it going above and beyond. Oath worked with Kantar, one of the world’s leading research, data and insight companies, […]
Throughout 2018, Time Out will deliver a comprehensive pan-European campaign for Marriott Rewards, the global hotel loyalty programme ‘that gives you more’. Multi-channel advertising across print, digital and social as well as a series of branded content aim to inform and inspire people to discover more about the loyalty programme’s new Marriott Rewards Moments platform, […]
Arena Media has been awarded the account for Ella’s Kitchen, the leading baby and toddler food brand. The win will see Arena Media handle all media planning and buying for Ella’s Kitchen, with a focus on digital, specifically on mobile and social media. The client awarded the agency its business without a competitive pitch. The […]