Mirum is proud to announce that it’s been named a Contender in The Forrester Wave: Search Marketing Agencies Q4 2017 Report for the first time. Forrester noted that Mirum brands itself as a “borderless agency,” which means it is globally connected and collaborative…”, which they support. Mirum received its highest scores in the performance, number […]
National Museums Liverpool has appointed MediaCom North to manage its media planning and buying account for its new exhibition at World Museum featuring China’s famous Terracotta Warriors. The campaign will be delivered by MediaCom North’s Birmingham office, whose strong media ties and digital expertise won the account following a competitive pitch against a number of […]
WaterAid has appointed GOOD agency to help develop an entirely new approach to fundraising. This Winter, WaterAid will take on their most ambitious fundraising target yet, hoping to raise £4 million pounds over the course of three months. The appeal will be match- funded by the government, so we will need to engage a much […]
It looks like famous TV tenor, Gio Compario, has some company. The opera singer takes on a devious, money-hungry CGI critter in ‘Kitchen Sink’, the second instalment of GoCompare’s new ‘Monster Bill’ campaign. The new TVC for home insurance illustrates what it’s like for your home insurance bill to eat away at your money. ‘Kitchen […]
Mindshare, the global media agency network that is part of WPP, is celebrating its 20th birthday by partnering with ENACTUS to power the next generation of leaders to address the United Nations’ Sustainable Development Goals (SDGs). ENACTUS is dedicated to inspiring university students to improve the world through entrepreneurial action. It is the world’s largest experiential […]
The São Paulo Pinacoteca, one of the most important museums in Brazil, has launched a campaign to increase visitor frequency. Created by F/Nazca Saatchi & Saatchi, the idea behind the campaign is to demystify the act of appreciating art and thus draw the public closer to the museum. In order to illustrate the concept “There […]
[KGVID]https://marcommnews.com/wp-content/uploads/2017/10/DFS_JOY-OF-HOME_30-SEC.mp4[/KGVID] krow has created a new Christmas campaign for DFS, the UK’s biggest sofa manufacturer and retailer. Using the iconic, hand-crafted Aardman characters which first broke with DFS’ Christmas delivery ad last November, this year’s ad focuses on the fact that Autumn and Winter Collection sofas are currently up to half price, with many guaranteed […]
“In order to attend the 2018 FIFA World Cup, spectators will have to obtain a FAN ID. This is a mandatory document required for access to stadiums to attend the matches. Spectators can fill an application for FAN ID and get one after purchasing tickets to attend the event,” said Andrei Romankov, Deputy Director of […]
UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982. The record investment highlighted in Advertising Association/WARC Expenditure Report data, published today, has led to an upgraded forecast for 2017 of 3.1% growth, which indicates annual spend in excess […]
Air Canada is launching its #CoolNotCold campaign to inspire travel from London to ‘cool not cold’ destinations in the Americas this winter. The integrated marketing campaign spans out-of-home, high impact display, press inserts and most excitingly, a pop-up Poutinerie in London’s Shoreditch from 3rd – 11th November. Giving guests a taste of 10 destinations they can fly […]