Sky Media has successfully broadcast the 10,000th ad campaign using its pioneering TV offering, Sky AdSmart, which launched in 2014 and gives advertisers the ability to target TV ad campaigns to specific audiences. Every two days a brand that has lapsed or never advertised on TV before selects Sky AdSmart to reach their target audience […]
Leading PR and content agency, The Lucre Group, has today announced its latest account win – Debenhams Personal Finance. Debenhams Personal Finance has tasked the agency with increasing its brand awareness and profiling its key product offerings including Credit card and Store Cards, travel money and insurance. Activities will include media engagement, product launches and […]
A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues. Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships […]
British racing driver Jenson Button today swapped the F1 paddock for fried haddock as he took the wheel of Santander’s unique scam-busting Phish & Chips van and served fresh fish and chips to the public in exchange for phishing emails and smishing texts. As Santander’s brand ambassador, Jenson is throwing his weight behind the bank’s national […]
W. L. Gore and Associates (Gore), the company that created the category of modern performance apparel with GORE-TEX fabrics, has partnered effective immediately with AKQA, an international agency known for its work with a wide range of global consumer brands. The GORE-TEX brand has long been viewed as a pioneer in its industry. Based on […]
The first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands has been announced today by WPP and Kantar Millward Brown. The list includes some of the most famous brands in the world, and reflects the UK’s role as a centre for financial services, energy exploration and communications. Many of these brands are incredibly strong and enduring. […]
Mirum is proud to announce that it’s been named a Contender in The Forrester Wave: Search Marketing Agencies Q4 2017 Report for the first time. Forrester noted that Mirum brands itself as a “borderless agency,” which means it is globally connected and collaborative…”, which they support. Mirum received its highest scores in the performance, number […]
National Museums Liverpool has appointed MediaCom North to manage its media planning and buying account for its new exhibition at World Museum featuring China’s famous Terracotta Warriors. The campaign will be delivered by MediaCom North’s Birmingham office, whose strong media ties and digital expertise won the account following a competitive pitch against a number of […]
WaterAid has appointed GOOD agency to help develop an entirely new approach to fundraising. This Winter, WaterAid will take on their most ambitious fundraising target yet, hoping to raise £4 million pounds over the course of three months. The appeal will be match- funded by the government, so we will need to engage a much […]
It looks like famous TV tenor, Gio Compario, has some company. The opera singer takes on a devious, money-hungry CGI critter in ‘Kitchen Sink’, the second instalment of GoCompare’s new ‘Monster Bill’ campaign. The new TVC for home insurance illustrates what it’s like for your home insurance bill to eat away at your money. ‘Kitchen […]