SYFY, the number one science-fiction television channel has gone through a re-branding on its French territory, promoted by three films created by its agency BETC Paris. The campaign introduces a new tagline: « We are all science fiction fans ». Science fiction is a state of mind and it’s lurking everywhere for those who want […]
Never shy of breaking the rules, Rihanna launches her globally anticipated makeup line, Fenty Beauty, in collaboration with Sephora, with an explosive experiential action for a new generation of beauty. The film of the experience shows the complete takeover of Madrid’s central Callao Square, orchestrated by experiential design agency Wildbytes. Fenty’s Playground invited Rihanna’s navy […]
Global media advisory firm MediaSense today announced the promotion of Head of Client Services, Eva Landuyt to Partner, Client Operations, a role which will unite client service and client delivery under her leadership. Graham Brown, MediaSense co-founder says “Eva joined MediaSense in 2013 and since then has contributed enormously to our clients, our growth, our service delivery, and […]
In a fully integrated campaign targeting the Western European market, Doner London are launching the latest breakthrough technology from Chinese smartphone manufacturer Huawei. The campaign, shot by Rankin, features seven Tomorrow Entrepreneurs, each using the Mate 10 Pro handset, with built-in AI technology, to accelerate their business. The campaign, the latest in a series of […]
Bentley and Keko commission Kit Lynch-Robinson and Great Guns to create the launch film for the first ever re-design of the Bentley Continental. Bentley is aiming to build upon record sales and the burgeoning success of its Bentayga SUV with this all-new, third-generation Bentley Continental GT sports tourer, which has been unveiled for its public […]
Hornall Anderson UK has rebranded as OurCreative. following its split from Hornall Anderson USA earlier this year. The brand identity and packaging design agency remains part of the Omnicom Group. Fresh start Managing Director Kim Van Elkan said: “OurCreative’s name was born out of a collective team workshop and desire to reflect that at our […]
TSB has launched a major new marketing campaign celebrating its partnership with Trinity Mirror’s Pride of Britain Awards, which recognises the achievements of ordinary people doing extraordinary things in local communities right across Britain. The integrated marketing campaign – which runs across online, social media, the TSB branch network media partnerships and TV – includes […]
SSAFA, the Armed Forces charity has launched a new integrated campaign to help fight isolation in veterans. The charity is calling on the public to join its fight against ‘The Invisible Enemy’ of loneliness and isolation in working-age veterans by helping raise funds for the charity’s personal face-to face support. The integrated campaign includes an […]
More of us are having lunch at our desks than ever before, or eating ‘on the move’ as we go about our hectic lives. Research shows that many of us opt for a pasty or sandwich (Kantar) – often the same one every day, as inspiration deserts us while perusing the supermarket shelf. ‘Meal deals’ […]
BMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil. In response to Rowse Honey’s challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, […]