Mindshare, the global media agency network that is part of WPP, is celebrating its 20th birthday by partnering with ENACTUS to power the next generation of leaders to address the United Nations’ Sustainable Development Goals (SDGs). ENACTUS is dedicated to inspiring university students to improve the world through entrepreneurial action. It is the world’s largest experiential […]
The São Paulo Pinacoteca, one of the most important museums in Brazil, has launched a campaign to increase visitor frequency. Created by F/Nazca Saatchi & Saatchi, the idea behind the campaign is to demystify the act of appreciating art and thus draw the public closer to the museum. In order to illustrate the concept “There […]
[KGVID]https://marcommnews.com/wp-content/uploads/2017/10/DFS_JOY-OF-HOME_30-SEC.mp4[/KGVID] krow has created a new Christmas campaign for DFS, the UK’s biggest sofa manufacturer and retailer. Using the iconic, hand-crafted Aardman characters which first broke with DFS’ Christmas delivery ad last November, this year’s ad focuses on the fact that Autumn and Winter Collection sofas are currently up to half price, with many guaranteed […]
“In order to attend the 2018 FIFA World Cup, spectators will have to obtain a FAN ID. This is a mandatory document required for access to stadiums to attend the matches. Spectators can fill an application for FAN ID and get one after purchasing tickets to attend the event,” said Andrei Romankov, Deputy Director of […]
UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982. The record investment highlighted in Advertising Association/WARC Expenditure Report data, published today, has led to an upgraded forecast for 2017 of 3.1% growth, which indicates annual spend in excess […]
Air Canada is launching its #CoolNotCold campaign to inspire travel from London to ‘cool not cold’ destinations in the Americas this winter. The integrated marketing campaign spans out-of-home, high impact display, press inserts and most excitingly, a pop-up Poutinerie in London’s Shoreditch from 3rd – 11th November. Giving guests a taste of 10 destinations they can fly […]
The FAB Awards have announced that they are now open for entries for their 20th year, with a new campaign by Creative Directors, Naz Nazli and Alex Ball. The campaign, which can be seen in detail below, is pinned around The Awards’ 20th Anniversary with the tag line: “20 Years Young”. Photographed by Andy Gallacher, it […]
UK consumers are the biggest spenders on Christmas presents throughout Europe with an average spend of £291.60. This is £50 greater than their nearest European rivals, and even with Brexit looming, 84 percent of those surveyed said it won’t affect spending this Christmas. The new research commissioned by media technology company Oath surveyed 2,000 European […]
Just in time for Halloween, comes a new terrifying, 360 ÌŠ experiential advocacy short, The Killer, in support of Spitalfields Crypt Trust. Released on YouTube and live event, The Killer, is a dark and disturbing VR psychological thriller, forcing viewers to not only lose themselves in the storyline but to become the storyline, seeing the […]
