J. Walter Thompson Global and J. Walter Thompson London’s content business PACE has created a Halloween campaign that would have George A. Romero turning in his grave. Instead of brain hungry zombies chasing down unwitting or gullible humans, the global campaign lets the audience take a break from the usual clichés that surrounds the global festival […]
The FAB Awards have announced that they are now open for entries for their 20th year, with a new campaign by Creative Directors, Naz Nazli and Alex Ball. The campaign, which can be seen in detail below, is pinned around The Awards’ 20th Anniversary with the tag line: “20 Years Young”. Photographed by Andy Gallacher, it […]
UK consumers are the biggest spenders on Christmas presents throughout Europe with an average spend of £291.60. This is £50 greater than their nearest European rivals, and even with Brexit looming, 84 percent of those surveyed said it won’t affect spending this Christmas. The new research commissioned by media technology company Oath surveyed 2,000 European […]
Just in time for Halloween, comes a new terrifying, 360 ÌŠ experiential advocacy short, The Killer, in support of Spitalfields Crypt Trust. Released on YouTube and live event, The Killer, is a dark and disturbing VR psychological thriller, forcing viewers to not only lose themselves in the storyline but to become the storyline, seeing the […]
[KGVID width=”700″ height=”394″]https://marcommnews.com/wp-content/uploads/2017/10/Junes-Journey-Original-Track1.mp4[/KGVID] Integrated marketing agency, HeyHuman, has kicked off a social media initiative to support Wooga, a Berlin-based mobile game developer, in the launch of its 1920s murder mystery game, June’s Journey. The ‘Have You Heard About June?’ campaign aims to build excitement around the launch, deliver increased downloads and grow the game’s social […]
What will adulthood mean in 2020? A new report from J. Walter Thompson’s Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults. The report, ‘The New Adulthood’, looks at the make-up, attitudes and behaviours of this influential new consumer tribe – a group of 30 to 45-year-olds with […]
The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Landsec, the owner of Piccadilly […]
Philippine Airlines (PAL) launches its first print campaign in the UK since 2013 this week and a new London radio campaign next week as part of a new global brand equity campaign ‘Experience the Heart of the Filipino,’ which introduces travellers to the airline’s enhanced product and services. Timed ahead of the resumption of daily […]
Barratt Developments has appointed Prophecy Unlimited to handle its CRM, digital and creative account. The Bristol-based agency, which is part of the Unlimited Group, won the business following a competitive pitch. Its first work for the UK’s largest housebuilder will launch next year. Jeremy Hipkiss, Group Sales and Marketing Director at Barratt Developments said: […]
MediaCom North have appointed Kerry King as their new Head of Investment. Kerry joins the Contents and Connections agency after 19 years at Dentsu Aegis Network (formerly MediaVest), where she most recently held the position as Commercial Development Director within Amplifi. In the newly created role, Kerry will be responsible for working with investment heads […]