VocaliD and Saatchi & Saatchi New York Demonstrate the Power of Voice Through Innovative Storytelling Experience

VocaliD and Saatchi & Saatchi New York Demonstrate the Power of Voice Through Innovative Storytelling Experience

VocaliD, an innovative company that is pioneering the customization of digital voices for people with speech impairments, has tasked creative agency, Saatchi and Saatchi New York to create a new marketing campaign that will drive awareness and encourage people to share their voice. Founded in 2014 by speech scientist, Rupal Patel, VocaliD is the first […]

Lambie-Nairn Develops Visual Identity for New #HeadsTogether Initiative by The Royal Foundation

Lambie-Nairn Develops Visual Identity for New #HeadsTogether Initiative by The Royal Foundation

Working in collaboration with the Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry, the award-winning agency, Lambie-Nairn announced that it has developed the visual identity of headstogether.org.uk – a new campaign to end stigma around mental health. It is the single biggest project Their Royal Highnesses have undertaken together and the campaign […]

Rediffusion Y&R harnessed an innovative idea to play with 1500 Dots through outdoor installation for Moods Condoms

Rediffusion Y&R harnessed an innovative idea to play with 1500 Dots through outdoor installation for Moods Condoms

Despite being the origin of Kamasutra, people in India are surprisingly shy to talk openly about sex thereby condoms. Only 5% purchase reflects the stigma attached as people are embarrassed to buy condoms. Moods being one of the largest selling condom brand in India, wanted to promote the use of condoms without making the consumer […]

Freedom Pizza and Saatchi & Saatchi Dubai encourage road safety with #SafetyDelivered initiative

Freedom Pizza and Saatchi & Saatchi Dubai encourage road safety with #SafetyDelivered initiative

Freedom Pizza – one of the most popular pizza companies in the UAE – is on a mission to promote a strong safety culture amongst their delivery drivers and the public at large. Recently, they’ve launched what they proudly call Safety Delivered, a powerful initiative that’s driving this mission forward, tapping into people’s mind-sets and […]

BrandOpus Brightens up Silver Spoon with a Touch of Wit

BrandOpus Brightens up Silver Spoon with a Touch of Wit

Silver Spoon launches a new identity and pack design created by brand design specialist BrandOpus. Traditionally positioned as a commodity, the sugar category has been under increasing pressure to create stronger brand engagement due in part to changing consumer views around sugar, and the growing focus on innovative range extensions. BrandOpus was tasked to bring […]

MRM Meteorite Brings London Air Pollution to Life with ‘Light the Way’ Street Light Film

MRM Meteorite Brings London Air Pollution to Life with ‘Light the Way’ Street Light Film

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/04/CleanSpace_16x9_H264.mp4[/KGVID] Integrated agency MRM-Meteorite, in partnership with Drayson Technologies, transformed the street lights of a South London suburb into air pollution sensors in a visually stunning film to put the world’s greatest environmental health risk in the spotlight. MRM-Meteorite’s ‘Light the Way’ project took place recently at Waveney Avenue, Peckham Rye. Street lamps on […]

Mitsubishi Motors Presents Optical Challenge in Latest Series of Channel 4 Idents

Mitsubishi Motors Presents Optical Challenge in Latest Series of Channel 4 Idents

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/04/ASX_15.mov[/KGVID] Mitsubishi Motors have utilised ENVY Advertising’s expertise to create a new set of idents for Channel 4, celebrating the pioneering and innovative spirit of the broadcaster’s documentaries. Under the tagline ‘Changing perceptions with documentaries on Channel 4’, each ident presents an optical illusion, encouraging viewers to approach the concept from a new […]