Facebook is expanding on the popularity of its specially-designed image filters, like the rainbow-coloured Pride flag overlay it released to celebrate the legalisation of same-sex marriage in the US, by making them a permanent fixture on the site. The social network has teamed up with a host of sports teams, charities, movies and other brands […]
International volunteer-based building charity Mellon Educate has teamed up with digital agency DARE, a part of the OLIVER Group, to produce a highly provocative online video campaign. Primed for Facebook and YouTube, the video is a call-to-action for Mellon Educate’s pioneering seven day school-building programme. The video campaign, which launches March 17, aims to boost […]
Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on top of fashion trends. According to September 2015 research, these social media activities influence their shopping behaviour. PricewaterhouseCoopers (PWC) polled 22,618 digital buyers ages 18 and older. Respondents had shopped online at least once in the […]
With 2016 set to the be the year when Beacons go from hype to delivering real marketing value, media agency Maxus has created a practical guide for brands seeking to harness their potential. Written by Maxus director of technology, Tom Kelshaw, Beacons – Promise, Present, Future, is a thorough examination of the state of Beacons […]
Biles Inc. was asked by leading UK wine distributor and producer Boutinot to create a wine label for a monstrously good Pinot Grigio from Italy. The Badalisc is a mythical creature that legend tells us lives in the woods around the Alpine village of Andrista in Italy, from where he would attack surrounding villages, pillaging […]
Independent marketing agency OLIVER, created an infographic detailing the quickly growing Generation Z, which will be ruling the market sooner than you might think. The infographic highlights various aspects of the Gen Z life and helps us predict what their impact on the marketing world may end up being. One essential part of a Gen Z’s […]
Adyoulike, the European leader in native advertising, announced the launch of its in-feed native retargeting platform. This is the first time that retargeting has been integrated into in-feed native advertising, and represents the company’s commitment to serve consumers relevant and highly targeted content in an unobtrusive way. The technology works much like retargeting in traditional […]
The iconic Mercedes-Benz E-Class has completed 20 years in India. It remains as revered now, as it was 20 years back and is still by far the highest selling luxury sedan in India. To celebrate 20 years of this Star in India, Mercedes-Benz launched an intriguing 360-degree brand campaign, ‘Wish Upon A Star’. Conceptualized by […]
In a brand new campaign aimed at extending the reach of their official rugby sponsorship, Heineken and creative agency, Rothco, are opening a bespoke online platform for fans. Heinekenrugbyclub.com has been created to enable and inspire rugby supporters to share the social opportunities of rugby. Phase one of the campaign launches on Wednesday 16th March […]
International Women’s Day may have been on March 9, but we here at MarComm News think women should be celebrated year round for their amazing work and not just in the marketing industry. But Marketing and Communication is our bread and butter so we have decided to feature a few women who we think are […]