This #GivingTuesday agency BBD Perfect Storm has created the #XmashTag, an extension of its traditional Christmas card that will help spread some festive cheer and do some good for charity at the same time. A cheeky nod at the overuse of hashtags, the agency is hoping to flood Twitter with gratuitous random festive hashtags in […]
U.K. advertising spending in 2015 is anticipated to grow by seven percent, and in 2016 GroupM predicts strong demand for digital advertising will usher another year of strong advertising growth (also seven percent), pushing total U.K. advertising investment above £17bn. The new GroupM forecast released raises the prior 2015 estimate by one point (six to […]
Razorfish, part of the Publicis.Sapient platform, has announced the launch of a multichannel communications campaign, influencer engagement and online film ‘me and my bear’ for popular photograph sharing mobile application, Lifecake. Lifecake – which was acquired by Canon in 2015 – is a mobile app that allows its users to store all of their child’s […]
Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include a “Shop Now” button, making its gift guide digital. And for the past week, J.Crew’s Instagram page has been promoting an iPhone case that […]
Paddy Power has released a cheeky online ad – deemed “too fruity” for TV – to promote its new smartphone app, which features a series of men (and women) who appear to be pleasuring themselves in public view. The 30-second video, created by Lucky Generals, shows characters who are smiling while looking off into the […]
Google is giving its users the option to re-skin popular services such as Gmail, Maps & Search with a series of Star Wars flavoured visuals as hype builds ahead of the cinematic release of The Force Awakens. To add an element of interactivity to proceedings Google has created a ‘Choose Your Side’ minigame that enables […]
Real Madrid is one of the most popular football team in the world, with 85m fans on Facebook and 17.5m followers on Twitter, so a partnership based around its biggest match of the year is a massive win for Snapchat, who hosted one of its Live Stories based around the side’s clash with F.C. Barcelona […]
Durex is calling for the creation of a condom emoji to help young people communicate about safe-sex ahead of World AIDS Day. The #CondomEmoji campaign is running across YouTube, Facebook and Twitter, with an accompanying video explaining the reasoning behind the project. Durex has claimed that emojis are perceived as a “new language” by millennials […]
Google has updated the look of Google+ as it looks to respond to user feedback and put “Communities and Collections front and centre”. Now focused around interests, Google+ is simpler and easier to use and has been rebuilt across web, Android and iOS for a faster and more consistent experience across all devices. “Whether it’s […]
YouTube has launched its standalone app for child-friendly content in the UK and Ireland, aiming to offer parents and carers a source of streaming video that they can be assured is suitable for young children. The YouTube Kids app launched nine months ago in the US, and has since been downloaded by over 10m American […]